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Cisco’s 2011 Corporate Social Responsibility Report

Today, we released Cisco’s 2011 Corporate Social Responsibility Report. It’s our seventh and it covers our CSR efforts in the areas of governance and ethics, value chain, our people, society, and the environment.

Since the founding of our longest-running CSR program, the Cisco Networking Academy in 1997, our efforts have been authentically grown from the inside out with enthusiastic support from our employees. We believe technology is a powerful tool that can not only help our customers thrive, but bring people together to transform lives, build communities and preserve the environment.

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Cisco Issues 7th Annual CSR Report

Since its inception, Cisco has aimed to leverage its expertise, technoloy and partnerships for social good. In this year’s Corporate Social Responsibility Report, you will find compelling information about how Cisco addresses issues from the environment to health, from corporate goverance to economic development.

This year’s report is in an easy-to-read PDF format and includes a message from CEO John Chambers as well as our SVP of Corporate Affairs, Tae Yoo about how engaging human and technology networks can multiply impact.

We hope you’ll take some time to learn more about Cisco’s approach to CSR and results over the last year as well as take a look at our objectives for 2012.

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The Collaborative Buzz of Bees

Rooftop hives at CiscoSometimes we forget that collaboration isn’t just something people do at work. In fact, it’s not unique to people at all. And some of the best collaborators out there in the world just ain’t people.

Bees, for instance. They don’t have fancy hardware, software, networks, and mobile devices, yet they’re amazing collaborators. I take that back, they do have networks – just not the kind with Cisco routers and switches behind them.

People are studying bees to figure out how you and I can improve our collaboration. By its own definition, The Biomimicry Institute “promotes learning from and then emulating natural forms, processes, and ecosystems to create more sustainable and healthier human technologies and designs.” A pretty neat idea if you ask me. Read More »

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Sustainability 2.0 – Driving Sustainability Engagement through Social Media (Part 1/2)

Sustainability 2.0 involves the employment of social media tools to initiate, maintain and monitor sustainability engagement.  Companies and institutions are increasingly turning to social media channels to grow corporate social responsibility initiatives of all categories, including sustainability.  Sustainability 2.0 involves two components for optimal engagement across any large-scale enterprise organization, or even university campus: 1. promotion and 2. analysis.

Promotion of sustainable actions via social media:

According to a 2011 study by Sustainable Life Media and Zumer, social media is used at 50 global companies to promote sustainability on various engagement levels.    Professor Nigel P. Melville of the University of Michigan delivers an action-based summary of the report’s findings on 4,000+ social web posts:

  • “76% of sustainability professionals interviewed believe that their investment in sustainability-themed social media will help gain market share, increase the size of the overall market, or, ideally, both.”
  • “Companies such as Coca-Cola, PepsiCo, Dell and Toyota (all profiled in case studies) have unearthed the enormous potential of combining social media and sustainability to gain market share and acquire customers in new and growing markets.”
  • “Social media is impacting the way leading corporations are planning and executing their business practices.  As an example, companies have been able to increase internal recognition of their sustainability goals, on average,  by 10-15% through the use of Facebook, Twitter and YouTube. This is resulting in greater compliance with energy, waste and water efficiency strategies.”

Why select “social media” as a channel for driving environmental activism? People are influenced by social media conversations.

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Leading by Example on Energy Reduction

Cisco’s TelePresence product is helping organizations around the world reduce their carbon footprints. A perfect example is the Carbon Disclosure Project (CDP), which just held its annual global launch through video conferencing for the first time ever.

Where once executives and speakers would have flown in from far-flung locations around the globe to attend the meeting, people from nine locations on four continents gathered at a virtual conference table to discuss the challenging environmental problems facing our planet. Read More »

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