Today, Cisco issued its eighth annual Corporate Social Responsibility Report. This document describes our efforts to use our technology and expertise to multiply our impact on people, communities, and the planet we live on.
The fiscal year 2012 (FY12) CSR Report underscores Cisco’s approach and commitment to act responsibly, operate sustainably, and make positive contributions to communities around the world.
Paul Dickinson, Founder and Executive Chairman of the Carbon Disclosure Project, explains how Cisco TelePresence and Cisco WebEx help his environmental advocacy organization execute its mission.
Recently, I participated in a conversation with our LinkedIn community on GETideas.org. The crux of the discussion was labels--should there be a universal taxonomy for terms such as Global Education, and would trying to foster global adoption of such terms speed up the transformation of the societal challenges we face today? It got me thinking about all sorts of terms that pop into our language stream. One day you’re talking about the “inequalities of the distribution of wealth and the effects of taxation on global markets;” the next day you’re texting an associate and summing up your thought stream with the word “Occupy”.
In my preparation for a panel discussion called Why enterprise Social Media Loves Social Good?, I poked around online to see if there was any consistency in the meaning for the term “social good”. Almost all the discussions and posts I found connected “social good” directly to its use within the business community. While businesses vary in their approaches to social good, this definition seems to be a common one: “A good or service that benefits the largest number of people in the largest possible way. Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or “common good”. (Source: http://www.investopedia.com/terms/s/social_good.asp) Read More »
Today, we released Cisco’s 2011 Corporate Social Responsibility Report. It’s our seventh and it covers our CSR efforts in the areas of governance and ethics, value chain, our people, society, and the environment.
Since the founding of our longest-running CSR program, the Cisco Networking Academy in 1997, our efforts have been authentically grown from the inside out with enthusiastic support from our employees. We believe technology is a powerful tool that can not only help our customers thrive, but bring people together to transform lives, build communities and preserve the environment.
Since its inception, Cisco has aimed to leverage its expertise, technoloy and partnerships for social good. In this year’s Corporate Social Responsibility Report, you will find compelling information about how Cisco addresses issues from the environment to health, from corporate goverance to economic development.
Sometimes we forget that collaboration isn’t just something people do at work. In fact, it’s not unique to people at all. And some of the best collaborators out there in the world just ain’t people.
Bees, for instance. They don’t have fancy hardware, software, networks, and mobile devices, yet they’re amazing collaborators. I take that back, they do have networks – just not the kind with Cisco routers and switches behind them.
People are studying bees to figure out how you and I can improve our collaboration. By its own definition, The Biomimicry Institute “promotes learning from and then emulating natural forms, processes, and ecosystems to create more sustainable and healthier human technologies and designs.” A pretty neat idea if you ask me. Read More »