Talk2Cisco will be broadcasting live on Tuesday, March 15 at 10 am PT! Join Cisco executives Carlos Dominguez and Lance Perry as they share the benefits of incorporating web 2.0 technologies into work and life! Follow @Talk2Cisco on Twitter for updates on the broadcast and see you live on Tuesday!
The book publishing industry is stuck in a rut and desperately needs new ideas. The Domino Project, a publishing platform that uses the power of social media to help writers spread their ideas and connect to readers could be the answer according to writers Marc Gunther and Seth Godin! Read more about how the book publishing business is becoming more social!
Does it take you awhile to adopt new technology? If so, then this is the article for you! Check out this fun, tipped-filled article aimed at those who don’t fall into the early adopter or fanatical enthusiast set.
Here is some stuff to look out for next week…
The Dawn of the Networked Remote Control Feature: After half a century, the familiar clicker is being replaced by smart phones and tablets. Find out more about the new remote control on Monday!
Machine-to-machine mobile communications emerges as new growth area: M2M mobile communication is any situation where one machine communicates with another over the mobile network, without human intervention. Learn more about this new development next week!
If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
How do you convert social engagement to new revenue streams?
How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »
Richard MacManus (@ricmacnz) of ReadWriteWeb asks a good question in this article about whether “social entertainment” (entertainment content experiences augmented with social features) is leading consumers back to a consumptive, passive content experience.
For more than a year now, we’ve been observing consumers’ interactions with entertainment content/brands on Cisco Eos-powered web sites. Based on that behavior, I’d agree with Richard’s conclusion:
(my paraphrasing) that as entertainment brands “find their footing” on the web, consumers are actively engaging with content through two-way social features. These may be lower investment actions like commenting (versus producing a UG video) but it is still interaction with, and around, content.
What Survey Data Doesn’t Tell You
We’ve observed a wide-range of behaviors and types of consumers engaging on the 100+ social entertainment sites powered by Eos. As some of the GlobalWebIndex data suggests, this includes a vast majority of audience that display a passive, “consumer of content” profile despite the presence of embedded social features.
But you’d miss the real opportunity in social entertainment if you only looked at that top-line audience.
One data point GlobalWebIndex’s data misses (because it’s hard/unreliable to collect from survey data) is that more highly engaged consumers (as measured by repeat visits and site registration) DO tend to use more “active” behaviors such as commenting, rating, sharing, uploading content. It is this active, more engaged audience that can drive value for media brands.
Let’s look at some real data about the audience behaviors across 65 of the Eos-powered sites live in the Summer of 2010. Of the more than 14.5 million unique visitors for these sites, less than 1% engaged in an “active” behavior (see graph). The highest observed behavior — outside of visiting the site and clicking through pages — was the 30% of folks that watched at least one media asset during their visit.
Now, let’s look at those same behaviors (below) for folks that indicated they had a preference for that content / brand by taking the extra step and few minutes to register on these same sites.
At the Web 2.0 Summit 2010, internet analyst Mary Meeker presented data, shown above. The chart she offered drives home an important point to media and entertainment companies – 28% of our time spent with media in the US is on the internet – so we expect our media brands to deliver online. And Nielsen also released data this summer showing 22% of the time people spend on the internet is with social media. In aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month. Therefore media companies must tailor and create engaging digital content to speak to the audiences who want to interact with content brands online and across social media sites. But what’s more important when trying to create appealing media experiences for socially engaged audiences who are spending 28% of their media time online: Is the technology experience more important than the content? Or is the content more important than the technology experience? Vivi Zigler, President of NBC Universal Digital Entertainment (bio link here), attempted to address this question at the Digital Media Conference West in San Francisco:
Vivi Zigler tells us in the clip that NBC Universal has to tailor and tweak existing technologies to the story lines of the NBC TV shows and to the shifting tastes of the online audiences to create engaging experiences. How does NBC Universal adapt technology to changing television story lines and still create an engaging and quality experiences? (continued ..) Read More »