When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.
Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.
Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.
Read More »
Tags: Enterprise, Mobile Apps, mobility, retail, SAP, wi-fi
Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?
Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.
What’s in it for the enterprise?
As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.
Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.
That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.
Sound too good to be true? It’s real.
Armed with Qualcomm for indoor-location capabilities, 3rd party vendors for mobile app technology, and Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.
Read more in Sujai’s blog post..
Tags: App, Cisco, Connected, context-aware, Enterprise, location-based, mobile, mobility, operations, wi-fi, wireless
By 2016, more than 10 billion connected devices will populate our planet. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers.
Many mobile device users are constantly connected, using their smartphones to search for information at work as well as during their leisure time. Outside the office space, Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver a Connected Mobile Experience to end-users. As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.
Location-based services are Read More »
Tags: Enterprise, mobility, operators, Service Provider, wi-fi, wifi
Enterprise trends driving SDN and Network Programmability are becoming clearer. The skyrocketing number of virtual/cloud devices is making human configuration infeasible. A natural result will be that networks will move from being integrated based on physical box boundaries to being integrated based on software boundaries. Put another way, traditional box based network integration will be overwhelmed by device proliferation. Therefore businesses must adopt new approaches to device configuration and control. This will include a new layer of network software which will instantiate, orchestrate, and dismantle virtual networks.
But what does this really mean? Read More »
Tags: API, Borderless Networks, Cloud Computing, controller, Enterprise, intent, interface, onePK, partner, SDN, software, virtualization
This last weekend Cisco launched the new implementation of our enterprise collaboration platform, Cisco WebEx Social and what an exciting update it is! Read More »
Tags: Enterprise, platform, social, WebEx Social