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Enterprise Video and the Cloud – Are they a good match?

We’ve all heard the buzz about cloud, in fact Gina Clark just explored this topic as it relates to TelePresence last Friday.

But when does a cloud-based solution make sense for other video applications in the enterprise?

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Cisco Enterprise Video Takes Center Stage at Cisco Collaboration Summit 2011

Video is making a huge splash this week at Cisco’s Collaboration Summit in Miami, Florida.

Analysts, Consultants and Cisco’s partner community are learning about how Enterprise Video is gaining a broader footprint, expanding from Video Communications, to also Video Content, the ability to capture, transform and share video to anyone, anywhere.

Attendees can see Enterprise Video in-person on the show floor through a variety of demos that showcase any-to-any video and how it is truly changing the Enterprise landscape as we know it today.

In addition to demos, attendees are experiencing firsthand how video can revolutionize a business through a technology tour of the JW Marriott Marquis.  The hotel has a host of Cisco Collaboration and Video solutions including Cisco Digital Signs and Cisco Physical Security.

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Video Analytics: The key to unlocking the value of video

Video is a big part of our daily lives, and it is fast emerging as a significant presence in the workplace as well. A recent study by Cisco’s IBSG team shows that two out of three business executives already watch employee-created videos at least once a week. They comment on the video, recommend it or forward it on to other colleagues. But even as video makes it easier to do business, it generates more information for us to process and sort.  How can we make it simpler for people to hone in on the information within videos that they need?

Video Analytics is the answer. Watch the video below to find out why.

httpv://www.youtube.com/watch?v=Ve67ezli_zA

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Business Video Is Already Mainstream in the Enterprise

Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation.

We recently undertook an extensive study to uncover key insights about the use of business video in U.S. enterprises. The survey is part of the Cisco Internet Business Solutions Group’s Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.

Since the purpose of this study was to understand how the use of video is evolving in the enterprise, we chose to seek insight from executives at enterprises with at least 1,000 employees, from across the United States.  For this study, we recruited more than 450 enterprises from more than 20 industries across the United States, including both Cisco customers and non-Cisco customers.

Because we wanted to understand both end-user and IT perspectives on business video, participants included both business executives (i.e., from non-IT functions such as sales, marketing, finance, and engineering), and IT executives.

Our research uncovered several key findings:

#1: Business Video is already widespread throughout the enterprise.

  • We discovered that business video is already well entrenched in the enterprise. More than three out of four business executives said they use either one-way video or two-way video—or both—at least once a week.
  • This trend is growing: more than 70 percent of respondents said they will increase their use of business video in the next two years.

#2: A majority of executives are active in both recording videos and viewing employee-created videos, and they plan to do more of both.

  • More than 70 percent of corporate executives expect their use of one-way and two-way video to grow over the next two years. Currently, 34 percent of business executives record business videos on a daily basis, and 62 percent of business executives watch employee-created videos at least once a week. Read More »

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