I hope all of you social media gurus are enjoying the great speakers Cisco lined up for Social Media Week! And while no surprise to us video enthusiasts, it was great to see industry thought leaders repeatedly reference video as the killer app when it comes to engaging your audience in social media and beyond.
Jeanette Gibson, Cisco Global Social Media Marketing Director, illustrated some great examples of how Cisco uses video to scale subject matter experts internally and for customer support, as well as how Cisco has been able to measure purchase and impact on revenue with video.
A great example is this video made about the ASR 9000 router that encourages viewers to schedule a demo. The video has garnered 10,000 views, which has led to 800 demos, 200 qualified leads, resulting in $18M of influence sales. Talk about an ROI for video!
Of course, enterprise video content comes in many forms and doesn’t have to be a highly produced video like this example. Grassroots video from passionate employees can also be a great tool to promote a brand and share information internally or externally about a company or product.
Making it easy for employees to capture, transform and share video so that “anyone can be a video publisher,” as Jeanette said, is key to an enterprise video strategy that embraces video as a part of its culture.
If I had to summarize Cisco Live London in one word, I choose “educational”. In the four days I was at Cisco Live London, I had the opportunity to meet our local medianet experts, Patrick Charretour and Peter Matthews, learn about our broad core network portfolio, and listen to the challenges our customers face as they use video solutions in their organization. Whether customers are deploying video surveillance, signage, or telepresence, each seemed to want help on where to start with their deployment and wondering if medianet would be the solution.
Conversations at the medianet station were engaging and all seem to start with the same question, “What is medianet?”. Medianet is Cisco’s end-to-end video architecture, optimize for the pervasive deployment of video. So at Cisco Live, we demonstrated how Cisco’s medianet architecture makes it easier for you to plan, deploy and manage video in your organization. Using Cisco TelePresence EX 90 systems, we demonstrated the performance monitoring and mediatrace capabilities in a Cisco medianet, allowing application and network managers to easily identify and troubleshoot issues that may occur during a telepresence call. We also showed a new capability, but since we haven’t officially launched it, I can’t say much. You’ll just have to go to Interop Las Vegas or Cisco Live San Diego to find out.
Peter showing a mediatrace of the TelePresence session
Nothing irritates me more than technology that goes unused. Shiny things, cool bells and whistles, and technology features don’t excite me unless I see people using the technology to transform their business and gaining true return on their investment.
I often ask customers, “What is more important to you, get the cheapest deal or realizing the benefits the technology can offer?” Do you choose something because it is free or something that delivers a solution to your needs? Often I’ve seen people choose cost over benefit, to deeply regret it later; spending valuable time not realizing the productivity benefits.
Cisco Live London runs January 30-February 3 at the ICC London ExCel.
Be sure to stop by the World of Solutions Expo to see our demos showcased in the Collaboration, Bring Your Own Device and Physical Security areas.
The Collaboration area will feature a demo that shows the latest in integration across our video content solution with new ways to capture, transform and share video. Next, come see the Physical Security team at booth C7/C8 to see the newest Cisco and partner innovations in video surveillance and analytics. Cisco Physical Security will also have a booth in the Cisco Live Virtual environment. Finally, learn about the architecture that supports it all at the Medianet demo in the Bring Your Own Device area.
If you’re tired from walking the show floor, take a break and check out Cisco Enterprise Video customer Guldborgsund municipality of Denmark talk about how they use video for efficient and personalized citizen services at 2:15 pm on January 31st.
The accolades keep rolling in for West Texas A&M University, which was recently named in the U.S. News and World Report Top 20 for both Technology and Student Services.
Led by CIO James Webb, WTAMU has set the standard for distance learning by using a combination of Cisco Enterprise Video technologies to help students and faculty capture, transform and share video across the campus and beyond.
Webb has himself also garnered recent honors, and was named to ComputerWorld’s 2012 Premier 100 IT Leaders list. The program will honor the top 100 IT and business leaders that have shown exceptional leadership and innovation in IT strategy and planning at a conference to be held in Phoenix, AZ in March 2012.