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Capturing Value from Mobile Video in Motion

You don’t have to look far to see how mobile video is changing how we communicate, collaborate and consume information. From collaborating with co-workers across the globe while you catch the morning train to connecting with friends and family from the comfort of your sofa. From checking out the latest viral Vine video during a 2-minute coffee break to catching the latest TED Talks in a cab on your way home. Video is pervasive and in demand.

KipCompton-VideoAccording to Cisco’s recent VNI Global Mobile Data Traffic Forecast, this demand for mobile video is expected to increase over the next five years with estimates stating that two-thirds of the world’s mobile data traffic will be video by 2017.

These projections come as no surprise. Mobile video is poised for explosive growth because it has the unique capability to move us to act in real-time while we are on-the-go. How can enterprises and consumers benefit from this video in motion? Here are key ways organizations can keep employees and customers top-of-mind and access the competitive advantages of mobile video.

Make mobile video a priority in the overall enterprise IT strategy.

According to a recent report by Gartner, the consumption of video on mobile devices for work-related purposes is on the rise. With 66 percent of employees now using two or more mobile devices for work, the ways video can be viewed and accessed are increasing. Whether employees are accessing video on smartphones, tablets or a networked computer, a strong connection with enough bandwidth to provide an optimal viewing and sharing experience needs to be an essential part of the overall enterprise IT strategy. Read More »

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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

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Cisco Networked Video Strategy: Transforming the Way People Experience Life

Part 1 of a 4-part series

A few months ago at Cisco Live in San Diego, I outlined Cisco’s strategy for networked video across service provider, enterprise, and consumer networks. I talked about changes in enterprise user adoption, the future of television, and how these markets will come together over time. We are in the midst of a major market transition and the way we consume video today will soon be a thing of the past.  Take a look at my Cisco Live Video and Collaboration keynote and allow me to make a point here. This is the way we are used to experiencing video – in a linear fashion from beginning to end. I believe watching video in this manner provides an insufficient experience and will soon be as antiquated as watching a black and white film is today.

Experience matters.  Capturing video for future reference and viewing in a linear fashion will no longer be enough.  What if we could search within a video for specific keywords or topics that the speakers covered? Or skip to a particular speaker, like Michael Gliedman, CIO of the NBA, who joined us in the keynote? These are examples of some of the advances made in video over the last few years that can improve the overall experience.  Let’s take a look at this example where we have applied video analytics to the very same keynote recording. These are just some of the capabilities possible with the advancements in our Cisco networked video portfolio and architecture.

Over the next few weeks I and others will shed more light on Cisco’s networked video strategy, which includes transforming Video Entertainment in the home, Video Collaboration in the workplace, and adding Video Intelligence to extract relevant data from video across service provider and enterprise networks.

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We don’t just explore new markets. . . we win them.

Jack Welch famously said, “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.

Well we’re the big boy in the toddler room, and we’re passing around the germs.  The market is the digital signage market — small and young, yes, but with enormous potential.  As in more than $1.1 billion last year and growing at a 13.3% CAGR.

Frost and Sullivan recently published their highly-anticipated annual “Global Digital Signage Systems Market“, and it pegs Cisco at number one in the market with 14.2% of the market.   And this excludes displays used for corporate communication applications.  Here are a few more delectable tidbits:

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Don’t call our enterprise video customers innovative.

The WSJ reported on Wednesday that the word “innovation” is suffering from irrelevance due to overuse.  So I’m not going to call these customers “innovative”; instead, let’s call them cutting-edge, visionary, pioneering, creative, inspired.

On June 4, 2012, in Washington, D.C., Computerworld will recognize the achievements of the men, women, organizations and institutions around the world whose visionary applications of information technology promote positive social, economic and educational change as part of the Computerworld Honors Program.

We are extremely proud that two of our enterprise video customers are being recognized as Laureates at this year’s Gala:

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