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Towards A More Participatory Culture: Enterprise Q&A (Part 2)

In our earlier post, we explored growing interest in a new class of social application that AIIM calls “Enterprise Q&A”. We concluded that design and user experience were critically important. To deliver this type of application effectively, design practices had to accommodate the social dynamics that occur as people participate in various roles within “answer networks”. As organizations invest in social collaboration platforms, many of these systems will have, or will eventually include, an Enterprise Q&A capability. Design practices that prioritize user experience and social participation, not just Q&A automation, will likely deliver the best solution. While it seems to be straightforward design challenge (ask a question, get an answer), the cultural and social networking dynamics can be very nuanced. Those nuances are easily overlooked if solution providers implement Enterprise Q&A from a technological perspective.

Below are several strategy, design, and user experience considerations you might want to ask yourself if you are looking into this topic:

  • Where should the question get published to maximize the change of getting a applicable answer? While industry exuberance for activity streams makes it the likely candidate, is that always the proper mechanism?
  • If activity streams are leveraged, is posting a question into a stream cluttered with lots of other items vying for attention the right approach? Should we visually distinguish a question from other types of activity stream entries? What other filtering options should be considered so that questions receive the proper priority?
  • If posting a question into a stream is not always the best design decision, what other options should be considered? Should we decipher the meta-data associated with a question and map them to expertise tags of people and communities? If so, we can then define a notification process and ping those individuals and groups through different alerting options? Read More »

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