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Medianet at Cisco Live London

February 10, 2012 at 12:53 pm PST

Last week, Cisco hosted another fantastic Cisco Live Europe in London. Over 6000 people were in attendance during the event this time around and this was very visible in the crowds in the world of solutions as well as the class rooms.

Also very visible, was the growing impact of video not only in the lives of the people attending but also the networks that they are building and caring for. I talked to a very passionate video conferencing administrator that proudly described how video conferencing technology has been saving lives on offshore oil platforms by connecting nurses with medical specialists. The network quality and transmission is critical in these cases and the case for video (for a variety of applications) is driving a re-evaluation of how the network could be designed and optimized. The next day I talked with a network operator that was struggling to deliver on a mandate from management to provide video conferencing and town hall type meetings to an already stretched thin network.

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Meet the medianet team in Cisco Live London this week!

January 30, 2012 at 5:48 pm PST

If you are attending Cisco Live London this week, don’t miss the opportunity to meet the medianet team as well as see the medianet capabilities first hand.

In the World of Solutions, we prepared demos to show you how you can deploy and manage video, voice and data with confidence. The demos showcase features discussed in previous blogs like performance monitormediatrace and IPSLA video operations as well as a preview of the new features.

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Medianet – Horizontal & Vertical integration – In practice!

January 23, 2012 at 10:24 am PST

In the last medianet blog, Ulrica de Fort-Menares described the medianet architecture as two concepts: horizontal and vertical integration. In this blog we will discuss some examples of these concepts.

Vertical integration is about applications and network working together end-to-end across the network to deliver intelligent services. One of the ways to realize this vertical integration is through Media Services Interface (MSI) which was discussed in an earlier blog. MSI is a software component that is embedded in video endpoints and collaboration applications allowing them to leverage intelligent network services. The network also benefits from the integration by being able to get contextual information from the endpoints and applications.

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Medianet – Horizontal & Vertical integration

Medianet is the architecture for video. The architecture has two very simple concepts:

  1. Build capabilities around services that run across the infrastructure in order to deliver consistent experience.
  2. Build intelligence into the network

The former we term horizontal integration and the latter vertical integration.

Figure 1: Medianet Architecture

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Fast Convergence Counts

To reduce network bandwidth, video is highly compressed. Any loss likely causes visible artifact for a varying amount of time. Watch this short video and see the impact of packet loss, jitter and delay on video.

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