When you start pulling back the covers and realize how much is going on behind the scenes…It is both amazing and scary. Its a connected world. No doubt about that. Whether you are connecting through apps or a browser..or you don’t know, don’t care…there is a lot happening on our behalf.
I first struggled to understand exactly what problem we were solving here. At the risk of oversimplifying, the number one benefit to this communication standard: No More Plug-Ins. Those pesky little programs we have to update and run, just to get what is increasinlgy normal things done, when online. These plugins can be useful but they vary widely and are each proprietary to the vendor who developed them.
WebRTC, as part of HTML 5 is very close to getting us past this (and many other) hurdles. In development for years now, but making its presence known in 2013. Its worth understanding.
This is a standard that, instead of coming from the video codec and resolution world, is coming from the web world. The definition is being drafted by the World Wide Web Consortium and the IETF…two big and important standards bodies that have a lot to get right here, together. Its not a standard yet -- but this has not stopped it from being implemented already in several browsers.
WebRTC: Cullen Jennings talks with TechWiseTV
WebRTC: Demo from Paul O’Dwyer
WebRTC: Jimmy Ray Whiteboards the Meat and Taters
Watch this Space
This is a foundational change with big, positive disruption that will re-shape a lot of interactions we have today. WebRTC is a way of turning every browser, every app, into a HD quality video endpoint. This may first be evident in the browser, but don’t limit your thinking. Most of the quick app development we have seen these days is due to web-based back ends that are simply hidden from our view.
If you want to dive deeper. Here are some of the resources I found most useful when prepping for these shows we did.
Cullen Jennings explains WebRTC in a long but fantastically good and complete manner. I wish the audio were a bit cleaner here (Happy to help re-record for you in our studio Cullen!) but the value of the content over-rides these issues.
El Reg does a nice job laying out a high level explanation of WebRTC and explaining why this will be a market disruptor.
I like how Alan Quayle has broken this down in no jitter as it gives us a view from the communications perspective. There are respectiable hurdles here and this will round out your understanding.
A couple of other sites had great detail and may be good for some ongoing coverage if interested. Check out
From anExperts in Residence: Podcast from the early days I interviewed Cullen Jennings on the subject of SIP (Session Initiation Protocol). We actually could not get the timing to work…so we had the team record him…then I went back and laid in my questions…so it sounds very stiff (on my part) as I listen back to it.
Hope you enjoyed and learned a few things. I know I have.
At Enterprise Connect we made a number of announcements about Cisco’s pervasive conferencing strategy and new solutions that caused quite a buzz at the show and are really resonating with our customers. More and more I talk to business leaders who understand the value of pervasive video collaboration and their next questions are:
How do I extend HD video to everyone in the organization on any device, from their personal mobile or desktop system through to group telepresence systems?
How do we ensure each participant gets a high quality experience, matched to the capabilities of the device(s) they choose to use?
And how do I provide this flexibility and scale affordably?
Recently I spoke to my colleague, Richard Mullen, about how our new optimized conferencing infrastructure is supporting this explosion of video-enabled users. With flexible and intelligent resource pooling and orchestration enabling a tailored service model, we are delivering affordable personal HD multiparty conferencing at an equivalent of only Read More »
Last year, it was my first time attending Enterprise Connect. It was exciting to share with customers for the first time how the network played a significant role in ensuring a successful video deployment. This year, we had the opportunity to demonstrate how troubleshooting could be greatly simplified with Cisco Medianet Media Monitoring capabilities embedded into endpoints and the network using Cisco Prime Collaboration. We also demonstrated how Cisco Medianet capabilities allow customers to effectively do more with the current network. For example, Cisco Jabber running on a laptop conveys information to a set of network nodes. The network, in turn, routes the traffic based on the information provided by Cisco Jabber and in this case the policy is to route desktop traffic over the backup link which is normally idle. This way, customers can maximize all existing network resources and delay expensive bandwidth upgrades while protecting business critical traffic from desktop video. Customers responded positively to the demos.
Market trends are impacting how we collaborate. A key trend is the need for pervasive video delivered to every desktop, so that all users can benefit from rich interactions. A second important trend is towards cloud services, the ability to deploy and access services and applications from the cloud.
It’s happened to you many times – you’re in a store desperately trying to find a clerk to give you more information about a product you intend to purchase. But no such luck. Cisco is changing that with its Remote Expert Smart Solution for Retail.
A recent article recapping a keynote at last week’s Enterprise Connect with Cisco’s Robert Lloyd, highlighted how Cisco wants to make the customer experience not only easier, but more enjoyable. What’s the overarching goal? Making sure the customer has a highly-personalized experience and is equipped with information to make their final purchase decision.
Once retailers get that prospect into a store they can’t afford to risk losing sales from customers left unsatisfied with the service they receive. Cisco’s Remote Expert Smart Solution for Retail enables retailers to provide customers with consistent, fulfilling and positive shopping experiences. Using real-time, life-like video from screens positioned throughout stores, experts, can connect via video to share documents, videos, websites and any other content helpful to customers. This access to experts can reassure them about quality, functionality and how it might fit individual customer needs.