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New hardware Solutions, New Investment, What Does it Mean to Industry?

The video collaboration world has reached another interesting inflection point.  The market has shown that there is an experience threshold to deliver effective remote video collaboration – recall the rapid doubling of the video market between 2006 and 2008 when HD video became possible across a range of platforms.  It is also clear that high quality experience delivers both dramatic productivity increases as well as significant business growth opportunities.  So what is holding back the market currently?

The challenge has been to deliver the threshold experience at a price point that is accessible to everyone. The solutions that are being offered up until now have either been too expensive to roll out at scale or have compromised on quality, security, connectivity and interoperability to the point where the experience threshold is not achieved.  The market has shown that “good enough” does not deliver the type of user experiences that businesses need.

We have been talking about quality attributes for some time, and arguably Cisco has been progressively improving this with both software and hardware developments.  However, the latest endpoints announcements from Cisco at Enterprise Connect address perhaps the most fundamental requirement to drive the video collaboration market:

  • Delivering business video for everyone

Video collaboration has delivered many benefits to the organizations that are taking advantage of it today. By embracing this technology these organizations are seeing greater productivity among their employees, partners and vendors as well as reduction in travel costs by using video to be anywhere at any time. Read More »

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Design Excellence Delivers Uncompromising Experience…And Coveted Red Dot Award 2014

My mission since joining Cisco Collaboration is to deliver unparalleled experiences across all of our products -- in every pocket, office and conference room.

And, we are delivering on that mission. March 2014 has been an amazing month for Cisco Collaboration. We unveiled our newly designed video portfolio; revealed a second-to-none user experience that spans across the entire collaboration portfolio --  from the browser to the boardroom; had a tremendous presence at Enterprise Connect, and that’s just the beginning…

I have even more exciting news to share. Our newly launched video products have been awarded six Red Dot Award 2014 for high design quality – an incredible validation of our design-led approach. The following Cisco Collaboration products all received the coveted Red Dot quality seal:

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Putting the User Experience First at Enterprise Connect

Today in my keynote at Enterprise Connect in Orlando, I talked about what really matters -- the user experience with collaboration.  And, when you look at the experience that’s offered today, and you talk to end users, you realize today’s tools do not match the way people want to work.

People today want the collaboration experience to be as good on the go as it is in the office. They want it to be simple, incredibly intuitive and work across just about any device they care to use, from the boardroom to the browser and everywhere in between.

Our mission is to get amazing yet affordable collaboration into the hands of more people.  We are working on this every day.  Our recent announcement—the single biggest refresh our video portfolio has ever seen—is just one example of how we’re doing that. But, we’re not just looking at how Cisco can change the game. We are always looking at other companies that have a similar mindset and trying to see how we can do great things together.

Today, I had the pleasure of being joined onstage by Rajen Sheth of Google. We announced an exciting collaboration that I think Read More »

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Reimagining Collaboration: Using Video as the Currency for Trust

At Enterprise Connect this week, I will be hosting the session “Use Video Collaboration as a Tool to Become a Trusted Advisor to Your Business.” I will be joined by Jeremy Stubbs, VP of business development from Sabre Holdings, and Matt Benefiel, Chief Court Administrator from the 9th Judicial Circuit Court of Florida. In addition to these panelists, you will hear first hand from two customers about the video collaboration strategies they’ve used to differentiate themselves by strengthening trust relationships.

Using video collaboration to help build trust with colleagues, customers and partners has been my passion for most of the past decade. What better way to make a deep connection than to look at someone in the eyes and say, “I’ve got you covered.” Short of being physically in the room and shaking hands when you say this, high-definition video is today the most effective communications tool to impart this message.

The set of technologies we’re introducing this week is all about making video collaboration so compelling that trust and confidence can be easily exchanged – and at every level, not just the corner office. As Rowan Trollope says in a previous post, we’re “reimagining collaboration.” What this means is we’re making video more consumable:  easier to use and access, offering the right quality and features for business efficacy, and more affordable so that they can extend to every part of the organization and companies of all sizes. Read More »

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