Cisco Blogs


Cisco Blog > SP360: Service Provider

What’s in the Cisco Evolved Services Platform’s Orchestration Engine?

We created the Evolved Services Platform (ESP) to help our customers increase service revenue while driving down costs. In doing so, we needed to make it expansive to include the breadth of technologies and solutions that would apply to many domains (such as access, Wide Area Network (WAN), and data center) and technologies (such as cloud, security, and video).

And we addressed the fact that a virtualized network function (VNF) is only as good as the automation of orchestration capabilities that are used spin it up and expand it to fit the required job. Given all the VNFs (greater than 40, just counting our own) that we could conceivably be orchestrating, we had to ensure that the Cisco ESP was sufficiently broad and inclusive of multivendor technologies.

The following diagram shows the big picture—the applications and network services made possible by an open, elastic, and application-centric architecture. Read More »

Tags: , , , , , , , , , , ,

Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today

The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0.  These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:

1. Presence Analytics

This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.

Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.

mse8_1

2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.

In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

March 6, 2013 at 9:56 am PST

In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

With the acquisition of ThinkSmart technologies, a leading data analytics company proficient in location data mining, Cisco opens up a new customer base – that of customer oriented marketing. Cisco ThinkSmart Location Analytics solution leverages your existing WLAN infrastructure and  can help you gain insight on customer behavior, giving you an opportunity for better sales and operations.

How does the Cisco+ThinkSmart Analytics work?

Read More »

Tags: , , , , , , , , , , , , ,