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Join us in London for Screenmedia Expo 2012!

Screenmedia Expo is your chance to find out how to create compelling new signage experiences that drive business value.

Come visit us at Gallery Level -- Room 1 to learn more about Cisco Digital Signage, a complete platform for interactive experiences in place. See first-hand the latest innovations and hear examples of how other organizations around the world are deploying video to revolutionize their business processes and communications.

Join us for breakfast and lunch on May 16th and 17th and hear Cisco executives discuss trends in the market.

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8 Steps to Rock Your Social Media Engagement #lostinsm

November 10, 2011 at 5:31 pm PST

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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Digital Britain: Combining eCommerce with Social Networks

July 5, 2011 at 8:00 am PST

We’ve all heard of Facebook, LinkedIn and Twitter, and some of us may even have our own blog, but the question remains — how do we effectively use these online communication tools and how can we start to apply social media as a revenue generating engine?

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7 Social Media Tips, Tricks and Stories from Silicon Valley Practitioners

June 30, 2011 at 6:00 am PST

According to Mashable, today is Social Media Day. Whether or not you think that social media should have its own day (#smday), a group of us, Silicon Valley practitioners thought we’d have some fun today anyway…social media style. We created 2 videos to celebrate the lessons we have learned over the years and remind ourselves of the effects social media has had on our lives….so far. I say “so far” because there’s more to come. If you’re new to social media, we hope you’ll walk away with some good conversation starters. If you’ve been doing this for a while, we hope to put a smile on your face – maybe because you recognize your own advice or maybe because you have a similar story.

Watch this video for some great social tips from Read More »

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Deep Breath and… Go For It

May 16, 2011 at 2:56 pm PST

Sheryl Sandberg speaking at PBWC

“Opportunities are handed to people who reach for them. In those quiet moments when you’re not sure, take a deep breath and go for it.” Sheryl Sandberg, Chief Operating Officer of Facebook, spoke at the Professional Business Women of California Conference in San Francisco last week.

She covered many of the topics she covered in her famous TED talk on Why We Have Too Few Women Leaders; among them, how men will put themselves forward more than women, even if they have the same ability.  She encouraged attendees to be more aggressive about reaching for opportunities, as women tend to underrate themselves.

Sandberg also spoke about how a doctor changed his teaching style after hearing her speak.  Read More »

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