I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation:
- Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators (e.g., read your blogs), joiners (e.g., maintain a LinkedIn profile) or collectors (e.g., bookmark your content). Don’t lose sight of these groups when planning your social engagement.
- Lead with listening. I have spoken and written about this many times before and the new nugget here is that Read More »
Tags: best practices, engagement, how to, Listening, social media, tips
Comment how you give back and 4 meals will be donated to the World Food Programme!
It’s almost November, which means we are getting into the season of giving. Have you thought about how you might give back this holiday season? Well, Cisco can give you a head start…
Read More »
Tags: comments, engagement, facebook, giving back, Global Hunger, Global Hunger Relief, Holidays, season of giving, social media, World Food Day, world food programme
As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for the next 2+ weeks. I wholeheartedly admire the athletes that represent any country and I believe in the spirit of the Games. Those of you who have competed in or committed to a sport in some shape or form know the discipline, persistence, sacrifices and hard work it takes to perfect a skill or improve your speed.
As I think about gymnastics, inevitably my mind starts drawing parallels between this graceful yet challenging sport and social media. Here are 8 lessons social media practitioners can learn from gymnasts. Read More »
Tags: best practices, engagement, experiment, how to, Listening, London 2012 Olympics, social media, sports
If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.
I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »
Tags: activation, CEO, cxo, employee, engagement, Executive, how to, participate, social media
Screenmedia Expo is your chance to find out how to create compelling new signage experiences that drive business value.
Come visit us at Gallery Level -- Room 1 to learn more about Cisco Digital Signage, a complete platform for interactive experiences in place. See first-hand the latest innovations and hear examples of how other organizations around the world are deploying video to revolutionize their business processes and communications.
Join us for breakfast and lunch on May 16th and 17th and hear Cisco executives discuss trends in the market.
Read More »
Tags: Cisco, digital signage, engagement, Erica Schroeder, Lisa Fretwell, Place, Screenmedia Expo, signage, video