If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.
I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »
Tags: activation, CEO, cxo, employee, engagement, Executive, how to, participate, social media
Screenmedia Expo is your chance to find out how to create compelling new signage experiences that drive business value.
Come visit us at Gallery Level -- Room 1 to learn more about Cisco Digital Signage, a complete platform for interactive experiences in place. See first-hand the latest innovations and hear examples of how other organizations around the world are deploying video to revolutionize their business processes and communications.
Join us for breakfast and lunch on May 16th and 17th and hear Cisco executives discuss trends in the market.
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Tags: Cisco, digital signage, engagement, Erica Schroeder, Lisa Fretwell, Place, Screenmedia Expo, signage, video
As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube
We’ve all heard of Facebook, LinkedIn and Twitter, and some of us may even have our own blog, but the question remains — how do we effectively use these online communication tools and how can we start to apply social media as a revenue generating engine?
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Tags: 21st century skills, ecommerce, engagement, social commerce, social networks, UK
According to Mashable, today is Social Media Day. Whether or not you think that social media should have its own day (#smday), a group of us, Silicon Valley practitioners thought we’d have some fun today anyway…social media style. We created 2 videos to celebrate the lessons we have learned over the years and remind ourselves of the effects social media has had on our lives….so far. I say “so far” because there’s more to come. If you’re new to social media, we hope you’ll walk away with some good conversation starters. If you’ve been doing this for a while, we hope to put a smile on your face – maybe because you recognize your own advice or maybe because you have a similar story.
Watch this video for some great social tips from Read More »
Tags: Alex Plant, Ariba, best practices, CA Technologies, Cisco, EMC, engagement, Gurmeet Dhaliwal, Jeanette Gibson, Justin Fogarty, Listening, Natalie Ajluni, Natascha Thomson, netapp, paypal, Perrine Crampton, SAP, social media, strategy, tips