Cisco Blogs


Cisco Blog > Digital and Social

5 Tips To Make Better Videos

January 14, 2013 at 10:24 am PST

Having trouble keeping your audience engaged in the videos you create?

I know that you may think it’s the audiences fault for not catching onto the content, but maybe there’s something more to it. It can be hard to admit, but often times it is not your audience that has a problem…it’s actually you (or the videos you create rather).

More often than not, we as filmmakers get caught up in the actual production of the video and fail to take a step back to identify the best ways to communicate with our audience. Traditional methods of making videos, coupled with technical information, can spell disaster for most viewers. If you’ve been guilty of this it’s ok, really, because in the following video I’m going to give you a few tips to get you back in the good graces of your audience.

 

  Read More »

Tags: , , , , , , ,

5 Nuggets to Make Sense of the Crazy World of Social Media

November 28, 2012 at 6:00 pm PST

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation:

  1. Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators (e.g., read your blogs), joiners (e.g., maintain a LinkedIn profile) or collectors (e.g., bookmark your content). Don’t lose sight of these groups when planning your social engagement.
  2. Lead with listening. I have spoken and written about this many times before and the new nugget here is that Read More »

Tags: , , , , ,

How Do You Give Back?

Comment how you give back and 4 meals will be donated to the World Food Programme!

It’s almost November, which means we are getting into the season of giving. Have you thought about how you might give back this holiday season? Well, Cisco can give you a head start…

Read More »

Tags: , , , , , , , , , ,

8 Lessons Social Media Practitioners Can Learn from Gymnasts #CSL2012 #CiscoEmp

July 26, 2012 at 8:00 am PST

As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for the next 2+ weeks. I wholeheartedly admire the athletes that represent any country and I believe in the spirit of the Games. Those of you who have competed in or committed to a sport in some shape or form know the discipline, persistence, sacrifices and hard work it takes to perfect a skill or improve your speed.

As I think about gymnastics, inevitably my mind starts drawing parallels between this graceful yet challenging sport and social media. Here are 8 lessons social media practitioners can learn from gymnasts.  Read More »

Tags: , , , , , , ,

What to Do If You’re Drowning in the Sea of Social Media

June 14, 2012 at 8:14 am PST

If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this blog post, I’m going to focus on building employee engagement.       

The Framework

 I’d like to offer up a framework to those of you that are looking to mobilize your employees. Read More »

Tags: , , , , , , , ,