NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.
2014 and beyond:
It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.
Common concerns I’ve heard are:
What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?
These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.
These are my personal tips for establishing your profile:
Find social role models.
Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.
Day 2 of Educause 2013 has been both information-filled and somewhat fascinating. During the general session this morning, author and renowned game designer, Jane McGonigal, shared some intriguing facts about the power of gaming in higher education. A few facts she shared that I found especially interesting included -- 71% of employees are not engaged (at a cost of 300 billion dollars per year), and that the longer you stay in school, the less engaged you become.
Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the brand seems to be a hot topic in social media these days.
Now the question is what are the steps for successfully encouraging employees to participate on behalf of a brand? In a recent Let’s Chat #Ciscosmt Twitter Chat we heard from Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), on ways to engage employees. In addition to their insightful tips, here’s my take on 5 steps to successfully encouraging employees to participate in the socialsphere:
Step 1: Training
It all starts here. Educate your employees with social media best practices, checklists, playbooks, toolkits, etc. Help your employees feel comfortable using social media on behalf of your brand. Interested in social media training? Check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com
Cisco Social Media Training Program Opportunity:
Step 2: Stretch Assignments
Once your employees have participated in training and are comfortable using social media best practices, create opportunities for their participation across multiple social channels. Leverage the masses to assist with social media campaigns, launches, events, etc. Even if social media is not their main role within your organization, develop these assignments as a great way to increase your program’s reach in addition to allowing employees to test out their new skill sets.
Step 3: Recognitions
What motivates your employees? Is it a milestone badge, management recognition, or perhaps a prize of some sort? Knowing this will help you to motivate additional employee participation. Along the way, create incentive programs to entice your employees to participate. Adding an element of gamification and rewarding beneficial behaviors can go a long way.
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!
And without further ado, here’s another chapter from my unwritten book in slide deck format: Read More »