On the 26th of July, 2010, Ford ended a decades old tradition of unveiling new models at flashy expensive auto shows, and took a leap of faith with Facebook. If you didn’t see this event as it happened, take a look on Mashable. In a nutshell, Ford used a dedicated fan page to build hype before, during and after the unveiling of the 2011 Explorer.
This event was extremely successful, surpassing its pre-launch fan target of 30,000, and I wanted to experiment with this concept. One of the Facebook pages that I moderated was about to surpass 100,000 fans and we were about to launch a new app exclusively for this community. I initially wanted to have live videos via USTREAM, but with limited time and resources, we narrowed the scope to text Updates, and Photo shares.
Tip: Always narrow scope before pushing dates, otherwise dates will continue to slip and nothing ever gets done. Check out this great post by Matt Mullenweg, 1.0 Is the Loneliest Number. Read More »
The Cisco Facebook page has just hit a new milestone with over 100,000 ‘likes!’ We would like to thank all of our 100,000 fans that have been an integral part of the Cisco facebook community! As the Cisco facebook community manager I want to personally thank all of the fans for helping us reach 100,000 likes. Check out my video below to the 100,000 (and growing) Cisco facebook community and the announcement of our new Cisco SuperFan facebook program!
In honor of our facebook community, we are launching the Cisco SuperFan, a new fan appreciation program to highlight some of most active and engaged fans on our page! Read the details below to see how you can become a Cisco SuperFan!
Do you engage in active discussions on the Cisco facebook page? Comment on different Cisco content? Post photos to the Cisco fan photo section? If you answered yes to any of these questions, then you could definitely be in the running to be Cisco’s SuperFan!
The Cisco SuperFan is a continuous program where the most engaged facebook fan is chosen as the Cisco SuperFan. Criteria for becoming a Cisco SuperFan includes:
Volume of comments on Cisco content
Participation and contribution to insightful, engaging discussions on the page