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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

February 20, 2013 at 10:43 am PST

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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Social Media Can Accelerate the Social Good

Recently, I participated in a conversation with our LinkedIn community on GETideas.org. The crux of the discussion was labels--should there be a universal taxonomy for terms such as Global Education, and would trying to foster global adoption of such terms speed up the transformation of the societal challenges we face today? It got me thinking about all sorts of terms that pop into our language stream. One day you’re talking about the “inequalities of the distribution of wealth and the effects of taxation on global markets;” the next day you’re texting an associate and summing up your thought stream with the word “Occupy”.

In my preparation for a panel discussion called Why enterprise Social Media Loves Social Good?, I poked around online to see if there was any consistency in the meaning for the term “social good”. Almost all the discussions and posts I found connected “social good” directly to its use within the business community. While businesses vary in their approaches to social good, this definition seems to be a common one: “A good or service that benefits the largest number of people in the largest possible way. Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or “common good”. (Source: http://www.investopedia.com/terms/s/social_good.asp) Read More »

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Networked Santa Visits Hospitalized Children

December 23, 2011 at 7:19 am PST

Noah Kiser is six months into leukemia treatment at Dell Children’s Medical Center in Austin, Texas. Although Christmas is days away, he must remain hospitalized for the time of year when he loves “seeing other people jump for joy.”

But thanks to Cisco networking technology and some very tech-savvy elves, Noah was able to visit Santa this year without leaving the hospital.

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The Power of Now

“I believe that the future is something that must be achieved and not predicted.”

I love that quote—something I came across in a recent Forbes article, which is credited to Don Tapscott, author of Wikinomics.

There’s a lot of talk right now about cloud computing, proliferation of devices and Bring Your Own Device (BYOD). And when you look at the big picture, it’s clear that there are two things we need to acknowledge:

  1. Employees want the freedom to work anywhere, anytime, with any device; and
  2. IT needs to rethink the infrastructure to allow for the seamless and secure work experience that actually lets us work and collaborate across distances, and in ways that seem like we’re ‘right there.’

GigaOm recently reported on a talk by Gary Swart of oDesk that focused on remote work. Referring to ‘Work 3.0,’ Swart described it as “access to the best people no matter where they are in the world,” and the “ability to work with those people as if they’re in the room with you.”

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Cisco’s 2011 Corporate Social Responsibility Report

Today, we released Cisco’s 2011 Corporate Social Responsibility Report. It’s our seventh and it covers our CSR efforts in the areas of governance and ethics, value chain, our people, society, and the environment.

Since the founding of our longest-running CSR program, the Cisco Networking Academy in 1997, our efforts have been authentically grown from the inside out with enthusiastic support from our employees. We believe technology is a powerful tool that can not only help our customers thrive, but bring people together to transform lives, build communities and preserve the environment.

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