Among all the Megatrends that have significant implications from an infrastructure perspective (as discussed here), the one that customers in EMEAR currently expect the most from Cisco is Clouds. Both in terms of technical guidance as well as architectural innovations.
In the Cisco Cloud approach, intelligence in the network can help ensure delivery of cloud services, provide access and services to the right users, and offer the flexibility to connect with public, hybrid, and community clouds.
As shown in the illustration to the right, three main elements must be considered to build an efficient cloud. In addition, the network needs to provide dynamic access to these resources, and the Cloud applications and services must deliver anywhere, anytime access.
With the emergence of Cloud architectures, innovation is required within the network to allow IP to gain two critical features not natively provided by IP today: IP mobility and the Virtual Private Network (VPN). Read More »
To all our Cisco partner’s in MEAR that have registered for our annual Partner Summit on 3–6 June 2013 in Boston, Massachusetts; I’d like to welcome you ahead of the event next week.
This year we’re expecting an incredibly high turnout – nearly 3,000 partners from 150 countries who will be networking and discussing our Go To Market, the latest technologies, new markets, business transformation and leadership, and lots more.
Alongside the Summit in Boston, an estimated 10,000 people from our partner organisations will be taking part in the Virtual Partner Summit. This offers real-time access to the same content, speakers and resources – it’s the next best thing to being there in person and I’d encourage as many partners as possible to get involved.
The fast pace of business means it easy to forget how much ground we’ve covered in the last 12 months. Among all the networking, meeting new people and sharing news, the Summit is our chance to look back and celebrate our mutual successes, recognising our partners’ achievements and rewarding excellence.
Hot topics for 2013
The Internet of Everything will no doubt be a hot topic. During the three day session, I’m expecting lots of debate about the impact of connecting people, process, data and things – and the new revenue streams it’s creating.
Our partners in MEAR always have news, views and insights to share about expanding into new markets. For me, that’s what makes the Summit so crucial to building relationships across the globe. It’s the arena for extending your professional network with many of our top executives at Cisco including the MEAR leadership team and your fellow channel partners. It is our opportunity to listen to you and everyone’s chance to have some fun together.
If we don’t get to meet in Boston, watch the Virtual Partner Summit as it happens, and follow the event on Twitter #CiscoPS13 and #MEARps13 . You can also catch-up with the sessions you missed via our on-demand service, which will be available from the end of the Summit until 8 July.
Cisco Partner Summit is just 10 days away, and if you aren’t attending the live event in Boston, consider this another reminder to register for Cisco Virtual Partner Summit (VPS). You’ll be joining thousands of our partners from all over the world for three lively days of Cisco Partner Summit keynotes, executive chats and breakout sessions on business-critical topics. During Cisco VPS, you’ll also gain access to a range of activities unique to the virtual platform, and a full program designed to maximize your online experience.
Let’s take a few minutes to look at what we have in store for Cisco VPS this year. Read More »
The balance of power is shifting to emerging economies. Compared to stagnant Western markets, business growth and investment in the Middle-East, Africa and Russia (MEAR) continues unabated.
It’s a shift that’s amplified by technological advances. In under a decade, these seismic changes have levelled the playing field, opened the door to a global market and made rapid business growth a reality:
The connected world where we can work, play and learn anytime, anywhere and with anyone.
Virtualization made it easier to manage multiple servers and reduce physical computing power.
Computing power has exponentially increased capacity and processing speeds so we can do much more for a lot less time and money.
The cloud offers all the applications and storage businesses need minus the server infrastructure.
You’ll probably point out many other factors, but I picked these because they are particularly relevant to MEAR countries and their IT spending patterns. Specifically, they are backed up by Forrester research in 2012. This showed that over half of MEAR-based companies plan to invest more in mobility, analytics, security and collaboration.
Unlike more mature companies, their spending isn’t being eroded by having to maintain and support legacy systems. This frees up budgets to completely replace or expand their IT in ways that improve their competitiveness. The top three areas that Forrester highlighted from 2011 to 2012 were mobile apps (spending increase of 47%), business intelligence (44%) and collaboration tools (41%).
Further research was carried out by Canalys in February 2012 of its online channel community – resellers, systems integrators, service providers and distributors. The results showed a positive outlook across MEAR despite ongoing economic uncertainty. Over half emphasized a move from capital expenditure to operating expenditure, with the highest demand for IT services expected from small to midsize companies (with 100-499 employees). As a respondent said, “Companies working their way out of the crisis by expanding.”
As more companies seek new technologies to secure future growth, our partner network across MEAR needs to be ready to help them become the technology leaders of tomorrow.
*Forrester, 2012, Forrsights: Cautious Optimism in 2012 IT Spending Plans -- A BT Futures Report
*Canalys, 2012, Navigating through dramatic industry change
One thing we truly appreciate about Cisco Live UK is the global nature of our attendees. Not only do we get to see our eclectic, enthusiatic, and worldly customers, but also we get to see our Cisco counterparts from all over the globe.
Take for example Ahmed Farrag. Ahmed is the Director of Business Development for Emerging Solutions Ecosystems, and he is based in Dubai, United Arab Emirates. We first met Ahmed at Cisco Live US last year. This year, he was very impressed with the customer presence from Emerging Markets, the Middle East, and EMEAR (Europe, Middle East, Africa and Russia):