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In Between the Numbers: The “Learner” Segment of Consumers: Should Retail Take an Education Class?

The sight of Crayola crayons stacked high to fly at the local mass merchant brought these back-to-school thoughts to mind.

 Colleague Dr. Jeff Loucks and I surveyed US consumers this past spring regarding their confidence – or lack thereof – in using consumer electronics devices and content services.

 No surprise that we found a cluster of early adopters, a male-dominant group of device-loving consumers of all forms of bits and bytes.

 What was surprising – at least at first glance – was the discovery of a group that we might call “learners” that is more than twice the size of the early adoption group.

 The “learner” group was no stranger to technology: No Luddites among the Learners. What distinguished them was that they didn’t know how to do all the things they might like to do and wanted to learn more.

 This suggests they would respond with enthusiasm – and more importantly, with Visa and MasterCards – to the brand that was willing to invest in their education.

 Consider for a moment: Pew Research estimates that 21% of American adults search online for product information on a typical day. That’s about 49 million persons. Consider that comScore estimated that last year there were six million Internet searches for dining recipes – every day.

Combine this research with the Pew and comScore numbers, and a sharp-edged hypothesis begins to emerge:

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Back to School with Cisco Unified Computing System and Nexus Switching

Guest post by Omar Sultan, Senior Manager for Cisco Data Center Architecture

Seattle University’s CTO Dan Duffy believes Cisco UCS and a VDI will improve students’ experiences in classes within every college on campus.

It’s that time of year again:  Back to School. With all kinds of technology providing new ways to learn, today’s students are taking advantage of mobile devices and tablets to log on to classes remotely from home, using online learning tools, and turning in assignments virtually.  For example, The Network, Cisco’s technology news site, recently posted an article about innovative ways in which students are learning:  How Cloud Computing is Revolutionizing Education. This article describes how cloud computing provides an innovative alternative to bricks-and-mortar schooling and enables personal and interactive learning.

We’re seeing more educational customers evolving their data centers to take advantage of the latest trends in cloud computing and virtual desktop solutions, to support new student learning approaches.  In addition, of course, saving IT costs is a key priority for these educational institutions.

Let the class begin!

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Telepresence A Valuable Tool for Project-Based Learning

edutopia article on project based learning

www.edutopia.org

In school, you’re learning all about fish. Would you rather look at, hold, and examine an actual fish to determine its species or would you prefer to read a textbook about a bunch of different fish?

Sliminess factor aside, I’d vote for seeing the actual fish.

The students in science teacher Michelle Underwood’s class feel the same way:  They love the hands-on projects — fish study included — that Underwood has worked into her classroom, they said in a video. A self-described convert from “death-by-Powerpoint” lecture style teaching, Underwood now embraces collaborative project-based learning to increase the depth of her students’ understanding and ensure their sustained interest. She brings everything from animals, to computers, to video equipment into her classroom to facilitate engaging lessons.

According to the educators at Edutopia, George Lucas’s educational foundation, Underwood has the right idea. Project-based learning, as opposed to textbook-based work, helps students retain more material and better develop the ability to self-direct, said an article by the Edutopia staff. Hands-on activities provide students opportunities to experiment with technology and witness real-world connections to the information they encounter in the classroom, the article said. Read More »

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A Student’s Perspective: The Borderless Classroom, Part 2 of 2

I am a member of the millennial generation, and I have been exposed to the education system for nearly 14 years. Recent analysis of Cisco’s International Education Survey prompted me to reflect on my experience as a student. This passage is the second in a two-blog series that portrays my perspective on how and why technology will benefit every facet of teaching and learning.

This blog represents my interpretations on technology’s aid in the evolution of how teachers teach.

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“Adventures of an Intern” Series to Continue This Fall

  All good things must come to an end, and luckily enough, “Adventures of an Intern” will not be one of them! This summer at Cisco has been an incredible learning experience for me, inside and outside of the Social Media Communications team. I assisted in the production of a video with the other corp comm. interns (stay tuned!), researched social networks that the team could potentially use, and of course, investigated different corporate newsrooms for our team here at The Network, Cisco’s Technology News Site.

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