Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?
Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.
With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?
Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.
After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:
- Get executive commitment. Work with your executive team on topics and get their support for the forum.
- Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
- Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
- Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
- Be flexible. Have a back up plan in case a speaker or topic falls through.
- Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
- Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
- Use digital channels. Make sure mobile and onsite workers can attend through online channels.
- Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
- Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.
Tags: Cisco, cisco.com, education, integrated digital strategies, marketing, marketing communications, mobile, products, social, social learning, social media, social networking, training
Video is rapidly becoming the preferred method of communicating and collaborating over the network. This trend is having a profound impact in education with innovative teachers and professors integrating video with forward-looking pedagogies to increase student engagement, accommodate different learning styles, and improve student outcomes.
Cisco commissioned Wainhouse Research to review current research and document the benefits of video in improving learning and the quality of the educational experience. Studies surveying educators found that:
- 68 percent believe that video content stimulates discussions
- 66 percent believe video increases student motivation
- 42 percent believe video directly increases student achievement
- 55 percent believe it helps educators be more creative
- 62 percent believe video helps educators be more effective
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Tags: 21st century skills, education, higher education, video
For this week’s final Public Sector BYOD Thursday post, I wanted to discuss a survey that illustrated what employees want and need when it comes to IT in the workplace:
- Control over the work experience—the ability to use technology to personal preference, in ways that improve productivity and enhance job satisfaction.
- Choice when it comes to devices and the ability to use preferred, personally owned devices to complete work-related tasks.
- Flexibility to perform personal activities at work and work activities on personal time.
- Mobility that enables anytime, anywhere connections to colleagues, customers and partners.
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Tags: architecture, byod, collaboration, connectivity, desktop virtualization, education, government, IT, mobile, mobile collaboration, mobile-ready, public sector, unified workspace, virtualization
Nearly every campus across the country faces an ongoing challenge with helping provide a safe and secure learning environment both for students and educators alike. Elon University in North Carolina has already taken steps to address this, by recognising that deploying a fully IP-based surveillance infrastructure can create a new partnership model between IT and security. This new collaborative approach uses the converged network as a platform for deploying and managing video cameras across the campus.
In this video, Elon’s assistant vice president and CIO Chris Fulkerson shares some key insights into how productivity of security staff and the campus police force has increased since deploying a Cisco IP video surveillance solution.
“Every parent’s main concern is security for their college student. This Cisco Video Surveillance System has enabled us to multiply our security and police force by giving us eyes in multiple locations all at the same time. At Elon, the surveillance system has proven to be a real deterrent to crime. Our old system was very labor intensive to install and operate. With this new system it takes just 10 seconds to deploy a camera. We are excited that it gives the power and flexibility directly to police to operate the system instead of requiring so much IT intervention. We are now free to leverage our investment and integrate surveillance with the rest of our physical security systems.”
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Tags: education, highered, safety, security, video surveillance
EDUCAUSE is the largest Higher Ed IT event of the year, attracting about 5,000 key decision makers from the United States, Canada, and around the world.
Cisco will be exhibiting at booth 1114, where we will showcase our Connected Learning solutions for higher education. Visitors will learn how to use their campus network infrastructure to save money, improve efficiency, enhance safety and security, and prepare the next-generation workforce.
Join us for demonstrations and presentations by education technology experts, covering a range of topics, including:
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Tags: Borderless Networks, collaboration, data_center, education, educause, higher education, highered