As social media continues to grow and gain even more momentum, organizations need to find ways to empower their best brand ambassadors with the right tools and to create more impact. From creating guidelines, to setting as examples, to training others, there are many ways organizations can enable their employees.
Join @petra1400, @elhoust, and @christyjpark for a special @CiscoSocial Twitter chat on Thursday, August 2 from 9-10a.m. PDT, following the #smtraining hashtag directly on Twitter or another Twitter application. We will dive into the following areas and encourage everyone to participate in the lively discussion!
Setting the social media training strategy
What goes into it?
How does it work?
Creating the appropriate content
What’s the framework?
What’s in it for the participant?
How does the content come together?
Sustaining the program
How is it maintained?
What are key tips to keep in mind?
What does it take to implement the program?
Let’s get the conversation started before the @CiscoSocial #smtraining Twitter chat. Share your ideas (through the comment section below or on Twitter using #smtraining) regarding ways your organization is including social media training or pose questions you would like to ask the panelists. We look forward to your participation and lively discussion!
For a shining example of public education in the United States, watch the talk that Dr. Mark Edwards, Superintendent of Mooresville Graded School District in North Carolina, gave at the recent ISTE Conference in San Diego. Yes, Mooresville is a Cisco customer, and yes, how they have used technology to improve student outcomes is big part of their success story (Dr. Edwards has the metrics to prove it). But the real key to their effectiveness as a high-performing public school is the holistic approach they take to educating “every child, every day”, their “can do” attitude, and “culture of caring” that Mark and his team have created at Mooresville.
Watch the video of Dr. Edward’s ISTE presentation — it runs just under an hour and is well worth your time.
Most exciting to me is that so much of Mooresville’s approach is replicable. Dr. Edwards is writing a book and I hope every educator, and prospective educator in the country buys a copy.
Imagine a school where computer labs are obsolete. Imagine if every student had their own personalized workspace, without having to rely on their school’s computers. Imagine if schools or colleges could avoid upgrading, maintaining, and housing thousands of computer units; network administrators could update programs and information available on every student’s device with the click of a button, and students could use their personalized desktops at anytime from anywhere. Many institutions around the world are beginning to embrace technologies that transform this dream into a reality, and often times, this transformation is one made out of necessity.
I’m currently third year student at the University of Oregon and a Cisco intern. I support Cisco’s Education Marketing Team. While at Cisco, I’ve been able to observe many forward-thinking higher education institutions and compare their initiatives to my own education experiences. The following passage notes the successes had by two higher education institutions when implementing virtualization programs into their IT systems.
Popsicles, water balloon fights, fireflies and staying up past your bedtime. These summertime rituals haven’t changed since I was a kid. What has changed is technology and the buying cycle for back-to-school. Last week in Target I saw an entire wall display of back packs. My kids have been out of school for exactly one month and retailers are already pushing school supplies!
Sunday I woke up brewed a pot of coffee and sat down with my iPad to check Facebook and peruse my email. Cisco has embraced Bring Your Own Device (BYOD), so I have secure access to my work email on my iPad at home. I checked a few work emails, but I just couldn’t resist the Red, White and Blue 20% off coupon in my inbox. Had I not seen the back-to-school display last week and received the coupon in my inbox would I be buying khaki pants and blue shirts the 2nd week of July? Shopping on a laptop is easy. Shopping on an iPad is just downright dangerous! Consumerism was starting to take over, but in my mind I justified it as one less thing on my to-do list for August.
The new WebEx Meetings is here and with it comes a free basic account that anyone can get and use. We invite educators to get their own account and start using it in the classroom. Here are three ideas to get things started -- and we have more here. We’d also love to hear your ideas. Please comment on this blog!
Interview an Expert
Use WebEx to bring an “expert” into your classroom. Distance or location is no longer a barrier. Use the video conference capabilities of WebEx to take your students into studios, laboratories or even into the field! All the other person needs is an Internet connection and a webcam to broadcast from wherever they are. They could even engage with you via their iPad or iPhone or Android. Anyone can get the mobile application at no cost.
Share your classroom with another classroom! You can aim your webcam at your students and have your partner aim the camera at his or her classroom and away you go. This is a great way to demonstrate to the students that they are similar and different from students in another location. You can also use desktop sharing Read More »