I recall that it was a typical cold and dreary winter day in London — it was probably raining — when I decided that I was ready for a change of scene. The year was 1978, and the local British media was lamenting the apparent “brain drain” phenomenon that was then sweeping the nation.
Yes, I had decided to leave and go live in America, but I’ve always looked back with fondness at the place that I called home. Granted, I had become one of those British expat engineers that discovered there were alternative places to thrive — where my ideas and ongoing research could be fully explored.
What do you look for when choosing social media training programs you will participate in? It can be daunting, given the variety of information, organizations, and strategies out in the socialphere. On top of that, learning methods and preferences are different for everyone, making it even more important that we each find the type of learning environment that works best for us.
We are continuously learning and absorbing new social media insights, news, strategies, techniques, since the landscape changes so frequently. And we gather this information in a variety of ways, from researching on our own to attending formal courses to one-on-one consulting. While we can educate ourselves quite a bit from gathering information on our own, participating in more formal learning settings can push us forward in our social media skill sets much faster. And at the same time, we have to be careful in choosing the right social media training program that meets our individual needs.
And below is a quick checklist I use to discern which training programs and formats to participate in:
Reputable organization and teacher
Education format that matches my preferred learning style (self-serve, group, or one-on-one settings)
Focused content around learning, not a sales pitch
Educational tone rather than just presenting the information as though it was a meeting
Mixture of content to help me learn the principles and then see it in action
Variety of tangible and credible examples
Short durations to keep my interest and not overwhelm me
Key takeaways and ideas I can use right away
What does your checklist look like when choosing social media training? I’m interested in your experience!
I look forward to your comments through this blog post and more of your insights through this short anonymous social media training program survey? This survey will remain open until Friday, December 7, 2012 by 5 p.m. PT. Thank you for your help and participation!
Education is changing. All around the world schools, colleges and universities are seeking new approaches to teaching that overcome longstanding barriers to learning. Innovative education leaders are using new technologies to expand access to education, increase student engagement and improve student outcomes.
The Mooresville Graded School District, one of the lowest funded districts in North Carolina, implemented a district-wide digital conversion and now ranks 2nd in the state in overall student achievement. Similar results are being realized across the public sector as government and healthcare leaders also seek new approaches to citizen services and healthcare delivery.
At Cisco, we are working to make it easier for educators, government officials and health care professionals to “be there” -- to teach, to serve, to heal.
Cloud-based computing is being viewed by schools, colleges and universities as an increasingly attractive option for delivering education services more securely, reliably, and economically.
Cisco cloud customer, Electronic Testing Services (ETS), took part in a joint webcast to discuss the economic advantages of cloud computing. If you weren’t aware, ETS hosts the advanced placement exam for students. Their previous infrastructure saw low utilization rates due to once-per-year exams. By using Cisco cloud computing, ETS now sees revenues more closely matching expenses.
Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?
Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.
With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?
Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.
After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:
Get executive commitment. Work with your executive team on topics and get their support for the forum.
Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
Be flexible. Have a back up plan in case a speaker or topic falls through.
Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
Use digital channels. Make sure mobile and onsite workers can attend through online channels.
Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.