Cisco Blogs


Cisco Blog > The Platform

Top 10 Tips for Executive Social Media

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.

Let's Chat! Social Media Training Series

Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration

My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.

Twitter is a fantastic way to reach a very broad audience.  There are now four generations of people in the workforce and Twitter is a channel they all use!

And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.

So for those of you who need some encouragement, here are my top 10 tips for executive social media:

  1. Be relevant – be timely.  It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
  2. Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
  3. Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
  4. Show thought leadership (provide value)
  5. Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company

    ScreenHunter_03 Apr. 04 11.00

    Let’s Chat! #CiscoSMT Social Media Training Series:
    Executive View on Social Media Experiences

  6. Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
  7. Don’t spam.  Enough said.
  8. Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
  9. Don’t be afraid to be an expert!
  10. Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!

How are your executives using social media? And do you have other tips you would recommend in addition to the 10 listed above? For more executive insights regarding social media, check out the Let’s Chat! #ciscosmt Social Media Training Series executive panel we participated in on April 3rd.

Happy Collaborating…the social way!

Tags: , , , , , , , , , , , , , , , ,

Johnson City Schools Advance Wireless Network With Cisco BYOD Solutions for K12 Education

Cisco BYOD Solutions for K12 Education bring the freedom to learn anywhere, anytime while adding a dynamic, vivid component to education. Read More »

Tags: , , , , , , ,

This year at EG, Everything is Learning — and Learning is Everything.

EG7Once again this year, Cisco is a proud to sponsor the EG 7 Conference in Monterey, California, April 18-20, 2013. The theme this year is Everything is Learning — and Learning is Everything,  and many of the world’s leading inventors, explorers, educators, entertainers, artists and entrepreneurs are coming together to probe these frontiers.  The content is truly inspirational.

Everything is learning… and in higher education, the sea change has become a tsunami: Stanford-born Udacity and Coursera are racing with edX from Harvard and MIT to flood university curricula online.  Will this be the most significant transformation of universities to date?  After all, these thrusts aspire to reach billions of learners — anywhere, anytime.

At EG this year, the founding CEO’s of all these movements are speaking: Sebastian Thrun, Daphne Koller, and Anant Agarwal.  This is a revolution in the way higher education is purveyed.  How it affects learners around the world — the billions who may someday benefit — remains to be seen.

Read More »

Tags: , , , , , ,

ICT Education Propels One South African Woman from Child to Role Model

Soso-head-shotGuest blog by Ntombozuko (Soso) Luningo

Soso Luningo is a trainer with the ICT Academy at CIDA City Campus in Johannesburg, South Africa, where she trains students on the Cisco Networking Academy curriculum

This is my first blog ever, long overdue since I am an expressive person. Everywhere I have ever spoken, the question has been: “Why don’t you have a blog?” Well there you go folks. I finally decided to write this blog because I am grateful to the Cisco Networking Academy for affording me the opportunity to have influence and make great contributions to the future of previously disadvantaged South African youth.

I have been involved in the Cisco Networking Academy programme from the “baby” (student) days of my career and I am now raising about 50 babies every single year as an instructor at the ICT Academy at CIDA City Campus in Johannesburg, South Africa.

Read More »

Tags: , , , , ,

5 Steps To Becoming a Social Media Master!

People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.

Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:

Read More »

Tags: , , , , , ,