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Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

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Technology + Education: Better Together

It’s hard to refute that modern-day learning has evolved from a traditional four wall setting. Just as consumers want to be able to access content from their preferred device and location, such as on a tablet while traveling via a train or mobile device while out to dinner with a prospective client, learning is now taking place in a manner – and location – most preferred by the teacher and student. These new teaching and learning methods are driven by transformative technologies and taking place outside of the lecture-style classroom setting we were accustomed to growing up.

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[Cartoon Catalyst Blog Series] The New Age Textbook – Implications of BYOD on K12 Education

Today’s education landscape is rapidly changing. We’ve entered an era where technology dictates the way things get done and education is at the forefront of this shift. One might ask, “How will technology affect education?” Consider the schools of past, when the only educational resources offered to students were textbooks. What if we could positively impact the way we educate our future generations, while creating a more efficient way of learning that inspires fun and creativity?

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[Cartoon Catalyst Blog Series] Why deploy Pervasive Wireless for K-12. Who’s doing it and how.

Is there anything more annoying than a frozen screen?  Imagine a teacher or student trying to utilize wireless technology on campus only to be let down by slow or spotty wireless coverage. School districts cannot leverage a wireless network with performance issues.  Hot spots are no longer good enough: there is a requirement for pervasive wireless access in today’s classrooms.  Only with pervasive wireless access can technology be fully utilized to help innovate the classroom, whether it’s through access to online teaching tools, real time communication or other student engagement vehicles.   Cisco BYOD Solutions for K12 Education offer flexible solutions that make a pervasive wireless network an affordable reality.

A pervasive wireless network opens up anytime, anywhere access to enhanced teaching and learning resources.  An overwhelming 94% of teachers say Google or other search engines tops the list of sources their students use for research*.

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A Six-Part Series: Transforming Higher Education in the US – Recommendations – Part 6

July 2, 2013 at 3:40 pm PST

Education Telepresence

This six-part series focuses on transformation of the traditional higher education system in the United States.  Read parts 1 through 5 on the Cisco Education Blog.

Part 1: The Need for Change

Part 2: Shared Challenges

Part 3: Navigating Culture

Part 4: Modernizing Teaching and Learning

Part 5: Scaling Best Practices

Educators share a common crisis in the delivery of higher learning.  They suffer many of the same challenges, with regard to access to quality educational experiences, the need to replace outdated teaching methodologies, and the imperative to prepare students to become part of the workforce of the future.

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