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Introducing the Next Generation Cisco Channel Partner Program

The Cisco Channel Partner Program has always focused on value versus volume, rewarding partners who create value, no matter their size or sales volume. The program has evolved over time to identify market transitions, enable our partners through these transitions and recognize partners for their practices. With major market transitions happening today, our channel partners have unique opportunities to once again evolve their business models and offer even more value to their customers, while at the same time, differentiating themselves and growing profitably.

To that end, today at the Cisco Partner Summit 2014, we are announcing the next generation of Cisco’s Channel Partner Program, which is a critical component of the Cisco Partner Ecosystem that Bruce Klein, SVP of Cisco’s Worldwide Partner Organization, is also unveiling today.

The next generation channel program will enable and reward partners for adopting new consumption models and reaching new buying centers, with an emphasis on solutions, hybrid IT, and architectures. Channel partners will see changes across Certifications, Specializations and Incentives. Partners will generally have 16-24 months to transition to the new requirements. Read More »

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Cisco Partner Weekly Rewind – March 7, 2014

March 7, 2014 at 7:39 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco picked up a number of Channel Champions awards at this years’ XChange Solution Provider event in Los Angeles, CA. Edison Peres announced the wins this week, after accepting them at the event Tuesday evening.

As always, we all thank you, the Cisco partners, that truly make these awards happen. Your commitment and hard work are what power these awards, and your vision and feedback are what drive the evolution of Cisco programs and tools.

Be sure to check out the awards for this year and give us your thoughts. Read More »

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Cisco Partners Provide Multiple Awards at XChange Solution Provider

Yesterday in Los Angeles, CA I attended XChange Solution Provider, where Cisco was honored with multiple Channel Champions awards. This conference brings together 225 solution provider decision makers from across the United States and Canada and provides a great chance to network. The 24th annual Channel Champions Awards were part of this event, and it was great to see Cisco perform so well once again.

Cisco Channel Champions Awards 2014

Channel Company CEO Bob Faletra; Cisco Senior VP Worldwide Channels, Edison Peres; Cisco VP, Global Partner Marketing Sherri Liebo; Cisco Senior Manager, Executive Communications Carol McCutcheon; Cisco Senior Director, Channel Business Development, John Growdon; and Channel Company Editor, Steve Burke.

Cisco picked up awards for:

Converged Infrastructure – overall winner and swept the category

Enterprise Networking Infrastructure – overall winner and swept the category

Network Security Appliances – technical satisfaction sub-category

Networking Hardware – overall winner with wins in the technical and support sub-categories

Unified Communications – overall winner and swept category

Video Conferencing – overall winner and swept category

This year saw us strengthen our position in Enterprise Networking Infrastructure where we swept the category, after being the overall winner with two sub-category wins last year. We made the same move in video conferencing this year as well. Also of note, this is the 14th year in a row that we’ve received  the overall award for unified communications (UC).

This is no small feat, and I am so proud of Cisco’s strong presence in these Channel Champions awards. We obviously take a lot of pride in winning these awards. Ultimately though, we don’t win these awards at Cisco without our partners’ commitment and hard work.

As always, your efforts and feedback are the reasons we continually evolve our programs and tools. We always strive to give you the best return on your investment in Cisco and I hope these types of awards give you what you need to close deals with Cisco technology. Again, thank you partners! We were awarded these honors, but we earned them together with you. Let me know your thoughts on these latest awards in the comments below.

I look forward to hearing from you at this year’s Partner Summit, which is right around the corner. For those of you not in attendance this year, remember that you can access Virtual Partner Summit (VPS). In fact, I’ll be holding a global executive chat on March 27 as we close out this year’s event. Register for VPS now so you can add my session to your calendar. Bring your questions to that session so we can interact, even if you’re not in Las Vegas at Partner Summit this year.

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Cisco Partner Weekly Rewind – February 28, 2014

February 28, 2014 at 7:07 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Kickoff for Partner Summit 2014

This year’s Cisco Partner Summit starts in just a few short weeks in Las Vegas. This past week brought our first Partner Summit 2014 blog post, which included some great information for those of you that will attend this year, and for those who will be attending via Virtual Partner Summit (VPS).

Check out my blog post to get information on:

  • Registering for VPS
  • Using our hashtag (#ciscops14) for this year’s event
  • A tutorial on social media listening and other information to keep in your back pocket for March 24

We will see you there! Read More »

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Congratulations to My Fellow Channel Chiefs for 2014

Each year, CRN announces its list of Channel Chiefs. This list constitutes a “who’s who” within the world of channel management. According to CRN, these folks head up the partner programs that you all depend on to run your businesses.

I am extremely honored to be one of the named Channel Chiefs this year, especially since Edison Peres and I were named to the 50 most influential list. However, I really wanted to take the time to point out my colleagues who were named this year. I can’t tell you how excited we are at Cisco to have six of our executives recognized by CRN.

Most importantly, I wanted to be sure that you all realize these types of honors are not earned in a vacuum. While I am thrilled that five Cisco executives were honored by CRN this year, this type of recognition is really a statement on our wonderful Cisco partners. With your input on our programs and insight into our business relationships, we have been able to put ourselves in a position where this type of recognition, while always welcome, is not necessarily surprising. And that is not me tooting the Cisco horn. That is a testament to the hard work and dedication of Cisco’s partners, which simply cannot go unrecognized. Read More »

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