Cisco Blogs


Cisco Blog > Mobility

Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.

Firstly, at the macro level:

  • Online shopping increased in the USA in 2013 by over 16% compared to 2012.
  • From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.

Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:

  1. What are the major trends?
  2. Is mobile commerce just a US phenomenon?
  3. What impact does location based services have?
  4. Where are the main benefits coming from analytics?
  5. How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?

Trends 2013:  Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.

cmxarch

Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Internet is Booming in Latin America, Especially Among Younger Users

JasonHeadShot,croppedBy Jason Kohn, Contributing Columnist

Looking for the world’s hottest markets for Internet and social media activity? It’s not North America, or Europe, or even Asia. The real action is in Latin America.

ComScore recently released a study detailing some of these trends. Among the most impressive: Latin America had the fastest-growing Internet population of all regions in the world, growing 12 percent between 2012 and 2013, and reaching more than 147 million unique web visitors as of last March.

Read More »

Tags: , , , , , , ,

Fresh, Fast, and Local: Online Grocery Shopping is Coming

JasonHeadShot,cropped

By Jason Kohn, Contributing Columnist

Shoes? Check. Computer gear? Check. Clothes? Flatware? Hot tubs with built-in TVs? Check, check, and check. There’s almost nothing these days that we don’t buy online. But there is one area where the local brick-and-mortar store still reigns supreme: grocery shopping.

When it’s time to stock the fridge, the vast majority of us still do it the old fashioned way. We trek out to the store, walk up and down the aisles, and fill up physical rather than virtual shopping carts. But just maybe, that’s about to change. A number of retailers are experimenting with online groceries, and a growing number of consumers are ready to buy.

Read More »

Tags: , , , , , ,

Digital Britain: BIG things are happening

August 4, 2011 at 2:00 am PST

My wife was shopping online this past week. While she was watching the rich-media cat walk feature on asos.com, which is now the norm for clothing retailer websites, it occurred to me how things have changed. Moreover, how our expectations have dramatically evolved.

On a regular basis I hear friends, colleagues and business partners complain about the perceived speed of their internet connection – web pages not loading fast enough, unable to reach a particular website, or a poor user experience on Skype. Consumers are demanding more – more broadband speed, better applications and abundant availability.

Read More »

Tags: , , , , , ,