Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
It was a big week for collaboration and unified communications discussion as Enterprise Connect took place in Orlando. Cisco as usual had a lot to talk about, including what Richard McLeod, senior director, worldwide collaboration sales, described as very important enhancements to the Cisco telepresence portfolio.
Specifically, Richard notes, Cisco Telepresence is now Webex-enabled, and partners are also getting their first look at the DX360, the latest addition to Cisco’s desktop conferencing line. Both announcements represent upsell opportunities for Cisco collaboration partners and their customers, as Richard and other executives noted to CRN, Channelnomics and other press.
“Revisit your customer base and start briefing them today on the new capabilities,” Richard urges partners. “Use video in every customer interaction to demonstrate the value and ease of adding video to meetings. Train your sales teams to identify the right video tool for each customer’s use case, which will increase customer satisfaction. And go the extra mile to ensure customer adoption by offering end-user training and creative best practice documentation.”