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Cisco Blog > Digital and Social

If You Build It, Will They Come?

So after reading my last blog, you’ve finally come to the realization that you now need to start getting serious about creating video for your organization as the return on investment is certainly a compelling one. But where do you start?  Do you immediately run out and begin building a studio and streaming infrastructure?  Probably not.  Even though the ROI on video is overwhelmingly positive, Read More »

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Video: Why Aren’t You Using it?

From Shirley Temple pulling Americans through the Great Depression to 2001: A Space Odyssey inspiring The Information Age to Star Wars giving us our next generation of scientists, astronauts, and futuristic technologies, video has always had the power to motivate and inspire us, now only imagine what it can do for your business.

Implementing video as a tool to transform and accelerate your business always needs an ROI and some pretty convincing numbers in order Read More »

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What is ‘digital’?

November 21, 2013 at 1:06 pm PST

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’

So, I asked around to find out the word-on-the-street around ‘digital’.  I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints.  In the video, you can learn what others think ‘digital’ is, as well as how we define it.

Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.

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