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From The RDK Users Conference 2015: Ensuring Safe and Secure Expansion of RDK

JT TaylorBy JT Taylor, Senior Marketing Manager, Service Provider Solutions Marketing, Cisco

It goes without saying … Securing your prized assets is paramount. There is no upside to being King of the Kingdom if someone else has the keys. As our market evolves and RDK (Reference Design Kit) evolves with it, keeping your content, and your network, secure is at the forefront.

Certainly we all recognize that there is now a large population of Internet connected devices that access the Service Provider’s network. And each day that population is growing. Globally, there will be 24.4 billion networked devices in 2019, up from 14.2 billion in 2014, according to Cisco’s recent Visual Networking Index Forecast 2014-2019. Read More »

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Trust Me: Cisco Hearts Video


I was recently talking to an industry colleague about how incredibly focused we are, as a company, on the video marketplace. I meant it, so I was surprised to see the eyebrow-spiked reaction and their response: “How can you say that, when you just unloaded your CPE including set-top boxes, modems, etc.?”

It kind of floored me, because to me it was obvious. But I realize this is a question many may be asking. My response is this: The decision to sell our set-top, gateway, and overall CPE line to Technicolor wasn’t a separation from video. It was Cisco recognizing that for that part of our business to be at its healthiest and most productive, it was better off in an environment focused on building CPE hardware at scale – which is what Technicolor does.

Watching Video


Cisco is laser focused on three core tenets: Read More »

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Cisco: Multi-DRM (Digital Rights Management) Done Right

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case.

Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy content on tablets, gaming consoles, mobile devices, and new technologies emerging every day.

All of this content is protected by several different Digital Rights Management (DRM) systems, which control the access to copyrighted material.

Different types of content and devices may require building and maintaining unique DRM solutions comprised of encrypting systems and specific DRM schemes.

In the future there Read More »

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Finally offer your viewers the packages they’ve wanted all along

To keep their viewers happy, video broadcasters find themselves increasingly eager to offer the best possible deal. Crafting offers that win business has not always been easy. Traditionally, offers have been tied to a single device, such as a set-top box, and limited to rudimentary models such as subscribing to one or more channels or purchasing a single event. Even if one overcame that obstacle, supporting commercial offers on multiple devices – many of which employ different proprietary Digital Rights Management (DRM) standards – meant that it was difficult to ensure a seamless user experience.

In a competitive business environment, the ability of broadcasters to monetize their video services with creative and attractive offers should not be limited by Read More »

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The Top Six Things to Ask a Prospective DRM Provider

With over 25 years’ experience in content protection and over 250M VideoGuard secured devices, we at Cisco know a thing or two about security. We are harnessing this knowledge to further develop VideoGuard DRM, an open, comprehensive solution built to meet the Pay TV provider’s unique needs.

For that reason, we’ve compiled our Top Six List of Things To Ask a Prospective DRM Provider.

  1. Is it capable of multi-platform protection? Some solutions may protect video on IP-based screens, like tablets, laptops and smart phones. Others may protect video running on traditional digital set-tops, built for QAM/MPEG-2 transport. The ideal solution bridges legacy and new, offering integrated security and seamless cross-device experience.
  2. How widely is it deployed? If so, ask for details. To how many client devices and on Read More »

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