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Let’s Get Virtual

September 28, 2010 at 12:00 pm PST

It seems like everything can and is going virtual…including concerts, elections, contests, and more.  In this blog post I am going to ruminate on examples that are trying out virtual for the first time or pushing the virtual envelope further than before.

Concerts
uStream seems to be the winner in the live virtual concert race. Cisco and AT&T just yesterday hosted the Doobie Brothers live as a pre-cursor to their new album release.

My prediction (via my virtual crystal ball) is more of these mega concerts will take place, REO Speedwagon preformed later on the same day as the Doobie Brothers, but the game changer here will be the focus on exposure for smaller/indie bands. This is much like the way MySpace changed the music publishing industry forever by enabling a viable marketing engagement to a large and highly engaged audience of music fans around the globe, difference being this time it will be live ! For example, check out “Stripped Down Live with Curt Smith”. This weekly show, hosted by Curt Smith of Tears for Fears, features a different musician who comes on and shows off their acoustical talent. You can and will see these types of experiences happening on the web as well as immersive virtual worlds such as Second Life, which has launched many an indie musicians career. Take Keiko Takamura who recently debuted her 1st album which she co-financed with Linden Dollars from her Second Life Fans. Check her out below.

I’ll save mobile for a later date as that is a blog post in and of itself :)

Elections

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Doobie Brothers Unique Premiere via TelePresence

Doobie Brothers - World Gone Crazy - new album release

The Doobie Brothers are the sound of my childhood as my Dad would seemingly wear out record player needles, playing albums over and over again. Now, the classic American rock legends, the Doobie Brothers, are back -- with a new recording entitled “World Gone Crazy,” releasing on September 28. All of us at Cisco are really excited to partner with AT&T and Marriott to host the band’s live performance -- broadcast via Cisco TelePresence and Ustream -- on Monday, September 27th at 3:30pm PST from the CiscoTV studios in San Jose, California. In fact, I didn’t realize how many Doobie Brothers fans there were until we opened up a few seats in the studio audience to Cisco employees and were simply bombarded by, no kidding, thousands of requests. (Of note, my administrative partner is one of them…I need to get her in or else she’ll book my next flight to Boston with a connection in Bangladesh.)

The good thing is that you don’t have to be in our San Jose studio for the event. We invite you to join the live concert on Ustream -- from anywhere in the world -- to hear their classic and new songs. And many others, through various promotions, will be able to attend the concert via the AT&T TelePresence service and Marriott TelePresence locations. Together, working with our partners, we can help to transform how we all experience music and video, in a truly interactive online format.

Harnessing the Power to Bring People Together

You know, back in January, when Marriott announced their Go There Virtual Meetings facilities, I have to admit that I don’t recall discussing with them the possibility of launching an album over it or helping a band effectively create a “world tour” event in a single evening…

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