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SXSW Recap: Panels, Concerts and Showcases

SXSW has become an increasingly important event for the media and entertainment industry. The numbers themselves are telling—the show has had five+ years of double digit growth, and organizers said there was a 40 percent increase in registrations for the interactive portion this year compared to 2010.  On the music and film side, organizers said that last week, the city of Austin, TX saw 2,000 bands perform on 92 stages, and there were more than 275 film screenings.

While the conference and festival’s increased prominence brings more eyeballs, it also means it’s harder to stand out from the crowd. Brands need a strong online presence to create interest and drive audiences to their physical events.

Not only did we participate in the conference portion of the festival, but Cisco Eos powered the sites behind Atlantic Records’ SXSW events, driving interest and real value over the course of this much anticipated event. These turned out to be some of the highlights of SXSW: Read More »

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SXSW 2011 Showcase: Killers, Lasers, Papers enabled by Cisco Eos


Janelle Monae backstage and ready to go, being interviewed Killers Lasers Papers show host Gurj Bassi

The Killers Lasers Papers showcase by Atlantic Records here at SXSW 2011 featured amazing performances from the label’s very deep pool of talent including rapper / singers,  Donnis,  B.o.B., Whiz Khalifa, and Janelle Monae. The KillersLasersPapers.com site powered by Cisco Eos is the online home for this hot concert.  Even though the concert has wrapped up -- there are behind the scenes photos from the show available taken by the Atlantic Records team (check out their profile page here), red carpet photos, and shots of the show. For those who were at the show, they can upload any video or photos they took during the KillersLasersPapers showcase and share them on the site by signing up.

The performances were so amazing and the show was the highlight of my lengthy SXSW experience, so it’s really great to know the memories can live on at an official online site for the event. I would like to see more concerts like this have an official event page. A Facebook event page  may drift off into the ether after the event is done. As a fan I would like to  know I have a dedicated URL I can look up any time :  for instance,  KillersLasersPapers.com.  I have my own profile page on KillersLasersPapers (link to my profile) and I’ll be uploading some of my own videos and photos from the event  over the next few days to share with fellow fans. Also, because there was a Twitter hash tag for the concert - #KillersLasersPapers -- I can go back and review the conversations about the show.

UStream's Social Stream from KillersLasersPapers

The site featured a live stream of the show to fans across the globe with Gurj Bassi from MTV’s Downtown Girls hosting and providing back stage interviews with the artists. Also via UStream’s social stream, a real time chat on the front of the site (pictured right), kept the fan conversation about the show going. The social stream feature allowed fans to chat with each other during the show using their Facebook, Twitter, MySpace, and AOL Instant Messenger accounts. Janelle Monae fans call themselves ‘fandroids’.  Uber ‘fandroid’ Lady Maestra tweeted the right answers to questions during the online scavenger hunt, winning herself the custom designed Killers Lasers Papers Flip cam (pictured).

Some show highlights -- Donnis opened up the night performing his hit ‘Eat You Alive’. B.o.B followed Donnis’ set backed by an amazing live band.  He and the band played his hits ‘Nothing on You’ and ‘Airplanes’. The band really kicked into gear during a really triumphant performance of the heartfelt song ‘Don’t Let Me Fall’.

B.o.B. at KillersLasersPapers

Whiz Khalifa followed, and immediately had the crowd going with his rap ode to the Pittsburgh Steelers, ‘Black and Yellow’. Khalifa moved on to a new rap song from his catalog called ‘The Thrill’ which borrows from Empire of The Sun’s ‘Walking on a Dream’. He even did a tribute to rapper / singer Nate Dogg who recently passed away.

Wiz Khalifa talks to Scott Brown (at right), Cisco Media Solutions Group Marketing Director, about making his videos with Flip cams

Janelle Monae’s group, all dressed in super crisp black tie outfits, ran through really danceable songs like ‘Wondaland’ and ‘Dance or Die’ at the beginning of their set. She then worked up to dramatic fast moving numbers like ‘Cold War’ and ‘Tightrope’ by the end of a set that went much longer than we all expected. She pushed her performance right up to the 2 AM show close. Earlier in the evening, our marketing director Scott Brown was whisked on to the tour bus to present Miss Monae with a Flip cam. Scott remarked that Janelle is super soft spoken -- likely she just saves her energy up for such epic and dramatic performances.

We will share more behind the scenes photos and videos from KillersLasersPapers on the blog when we are back from SXSW but you know the real place to stay tuned to for content from the show is KillersLasersPapers.com

Some great shots from Scott Brown follow in the slide show below.

Janelle Monae and her very talented band performing ‘Sincerely Jane’ from her first album Metropolis, at KillersLasersPapers

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Flip Video™ Giveaway Sweetens the Pot for Those Watching the Killers Lasers Papers Show Enabled by Cisco Eos®

On Thursday, March 17, Grammy-winning artists Cee Lo Green, Lupe Fiasco, and Wiz Khalifa will be performing live from La Zona Rosa in Austin, Texas at the Killers Lasers Papers show. Come watch the show or tune in to the live video stream for a chance to win a customized Flip Video camera!

Presented by Atlantic and Elektra Records, Killers Lasers Papers is an event that you won’t want to miss. Even if you won’t be attending the show in-person, the full event – including exclusive back stage interviews by showcase opener Donnis and Gurj from MTV’s Downtown Girls – will stream live to a global audience from the Cisco Eos-enabled site www.killerslaserspapers.com, as well as each of the artist’s web sites. Not only will you be able to watch the show live from your computer, or Internet-enabled TV, the event can also be viewed from any iPhone or Android based tablet or smartphone.

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