Often doing something simple can make a big impact.
First impressions are powerful. You have only a few seconds to make a favorable one. A business card is one of the first tangible ways we present ourselves and our company to others. It makes a statement of not only who we are, but what our company stands for. Imagine doing one effortless act that can make a big difference and immediately open doors for you and your company the first time you meet someone.
I have found that having my contact information printed in Braille on my Cisco business card has greatly influenced my interactions with others. I had received a Braille card at a conference and when I returned to the office, asked our vendor to offer Braille as an option for all Cisco employees. It was a simple change to include this option and it has provided an easy way to show people outside of Cisco our commitment to creating an inclusive environment where everyone is encouraged to contribute to their full potential.
Every time I give someone my card, it generates a conversation about Cisco’s inclusion and diversity philosophy and how proud I am to work for a company that focuses on these values. I’ve been able to explain how our culture helps ensure that many different viewpoints and ideas are brought to the table, so we can create the best and most innovative products and services. And people I don’t know, immediately get a glimpse about what is important to me.
Having a Braille business card has also given our sales people with a way to connect better with our customers. By showing right away that we share similar values with them, it has started conversations that otherwise wouldn’t have happened.
In one case, one of our sales directors met with a customer in the Middle East for the first time. After handing the customer his Braille business card, it triggered a rich discussion about Cisco’s commitment to people with disabilities and philosophy of including everyone. That led to a deeper connection with the customer and opened the door to more opportunities.
Better connections with customers. More sales opportunities. Deeper conversations with colleagues and potential talent. A quick way to show Cisco’s and your commitment to inclusion and diversity. Big and lasting impacts. And all from the simple act of having a Braille business card.
What small, simple things are you doing to create an inclusive world?
Cisco is the proud supporter and network infrastructure provider of the London 2012 Olympic and Paralympic Games. The 2012 Games aim to be the most connected games to date and Cisco are supplying the routing, switching, firewall, IP telephony and Software as a Service platform to fulfil this aim and transform the Olympic experience for the global audience. Click here to access Cisco’s London 2012 page.
The strong and collaborative partnership Cisco has with LOCOG (London Organising Committee of the Olympic Games and Paralympic Games) is not just confined to a business relationship. We are both fully committed to Inclusion and Diversity -- understanding the importance of diversity and the value it brings and embracing difference whether that’s age, disability, gender, ethnicity, religion and belief or sexual orientation (you may recall my previous blog post on this topic).
And we aren’t just talking about fostering an inclusive and diverse workforce – it’s also about using Inclusive and Diverse practices to better serve our global customers and partners. For LOCOG, this means all the people around the world who will be flying into London, one of the most diverse cities in the world. And LOCOG is up against an additional challenge – its immovable deadline.
I decided to find out a bit more about this topic and reached out to Sue Hunt, Director of Strategic Programmes at LOCOG. If you have any comments about this post, please post them below.
Cisco UK is also involved in a number of internal activities to encourage its employees to get involved in the London 2012 Olympics. Stay tuned for more on this topic.
This spring, Cisco hosted the Disability Matters Conference at company headquarters in San Jose with Springboard Consulting and Northrop Grumman. I sat down with Pamela Dirks Burke, the Cisco lead organizer, to find out what her team did to prepare:
If someone was preparing to host a similar event, what should they know?
When you host a conference centered around disabilities, you have to build-in assistive technologies rather than respond to requests. For the Disability Matters Conference, we arranged for CART (Communication Access Realtime Translation) technologies, a real time captioning service, as well as sign language interpreters. There were multiple digital displays that displayed the captioning, the interpreters and the speakers.
What are the subtleties around arranging these aids?
You want to find transcriptionists and interpreters who are familiar with the meeting subject matter--particularly if it’s technical or if there are a lot of acronyms. For Disability Matters, Read More »
I love this video. It conveys so simply how our choice of words can radically change how people react to us.
It also shows how difficult it is to make an impact when we’re stuck in a rut of talking a particular way.
The way we use language in the technology sector is a funny old business. At one end of the scale we have acronyms galore, a list as long as my arm that I’m forever trying [and failing] to work my way through. At the other we have company names becoming common parlance verbs. Today there are millions of people around the world who Facebook, Google and Twitter.
The murky in-between is a mixture of techy specifications containing bits and bytes, or else roll-off-the-tongue phrases like broadband, plug-and-play and cloud computing that only a tiny minority of the world’s population truly understand. For many, the technology sector is amongst the worst for language that doesn’t invite people in.
This hasn’t stopped the relentless rise in the use of technology. But whilst the e-comfortable click ahead, those left behind just want to be talked to in a language they understand.
I have the pleasure of sharing with you a YouTube video of the “Printemps des Femmes”/”Women’s Spring Forum” a gender diversity event, initiated by Cisco and co-organized by 9 companies which took place in France on March 21, 2011.
The idea for this event came from Cisco. Sandy Beky, a Business Operations Manager in Cisco’s European Services organisation and an Inclusion and Diversity Ambassador, attended the 2010 edition of the Women’s Forum Global Meeting where she met many diversity leads from other corporations. Sandy felt that these diversity events often attracted the same attendees and wanted to create an event to provide women (who contribute to gender diversity related employee resource groups) the opportunity to network with other women to share and exchange their corporate best practices in the area of gender inclusion and diversity.
In true diversity style, nine different companies -- Areva, Bain&Company, Cap Gemini, Cisco, Deloitte, Lathams&Watkins, Nissan, Orange et Sodexo – worked together to virtually organise the Women’s Spring Forum. Between 10 to 15 female representations from these companies attended the afternoon event, which began with a plenary session facilitated by a well known speaker in France; Veronique Preaux Cobti, Founder and Managing Director of DIAFORA which specialises in promoting gender diversity in corporations. Veronique gave her audience top tips on how they can widen their professional and personal network, explained about the importance of networking and the barriers women can impose on themselves. This plenary session also gave women hints and tips on effective networking; for example how to introduce oneself at the event and how to continue networking after attending an event like this one, and Veronique encouraged women to practice this both during the event and after the event too.
Following this session, attendees were encouraged to attend practical workshops on the following topics: Personal Branding, Mentoring, Telecommuting, Assertiveness and Leadership. Each workshop gave women tools that they could immediately implement and take back into their everyday life. Feedback from the event was extremely positive – 88% of the women scored the event 4 or 5 on a scale from 1-5.
As a young female employee of Cisco, I cannot stress enough the importance of networking events like the Women’s Spring Forum. Cisco is founded on the principle of networking -- Welcome To The Human Network after all! And although women make up approximately 60% of graduates, there is still a shortage of women going into the technology sector. Networking events like the Women’s Spring Forum show the opportunities technology companies like Cisco can offer to women. I myself do not have an engineering degree and if you asked me to fix your computer or explain to you how a computer works, I wouldn’t be very useful! However, Cisco has provided me the opportunity to not only put my strength -- including creativity, interpersonal skills and being able to take a complex idea and make it simple – to good use but also do what I love the most – communications. And Cisco has also opened my eyes to new opportunities like Inclusion and Diversity. It is one of my goals in Cisco to share my experiences with other young women and to encourage more females to apply for jobs in technology.