How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people use an app only once after they have downloaded it, according to a study by Localytics.
My own iPhone is full of apps, some of which I rarely use — but also some tremendously valuable apps that I use multiple times daily.
When apps first came out, we all rushed to download as many as we could, to see what they did. Alas, many of them were ‘duds’ from the start, or lost value over time, so we abandoned them rather quickly.
Companies did the same. They (we) built plenty of apps, perhaps to experiment or capture a new capability, or to address a new audience or market segment. Cisco built more than 120 customer-facing apps and more that 50 apps for employee self-service. [That's too many!] Some of those apps were light on features, some were initially great but were later superseded by better apps, and some stand out for the recurring value they create.
Nevertheless, everyone is fighting for space on your device with the latest app and features.
I try to update my apps on a regular basis and remove any that I haven’t used in a while just to eliminate the noise and clutter on my device so I’m not scrolling through unused apps.
Cisco has quite a few great apps – below are 10 cool apps that I think you should consider downloading:
Cisco WebEx Meetings is an online meeting app; you can join Cisco WebEx online meetings right from your mobile screen and stay connected to important meetings, wherever you are.
iOS | Android | Amazon
#1 Most Popular Cisco App
Cisco 3D Interactive Catalog allows you to interact with Cisco products in 3D -- rotate them around, explore features and learn about the key technologies that deliver Cisco’s competitive advantage.
#10 Most Popular Cisco App
Cisco Prime allows you to monitor and troubleshoot network issues anywhere, anytime. It helps organizations simplify network management, deliver predictable services and lower the total cost of ownership.
Cisco Proximity allows automatic pairing of a mobile device (smartphone or tablet) with Cisco room-based video collaboration endpoints when they come within proximity. Content shared on video endpoints can be viewed on your mobile device.
#3 Most Popular Cisco App
Cisco Jabber is a collaboration application that provides presence, instant messaging (IM), voice, voice messaging, video, voice messaging, desktop sharing and conferencing.
iOS | Android
#2 Most Popular Cisco App
Cisco Binary Game app is a fun way to learn the binary number system. It has been played more than a million times all over the world.
“Great tool… This is a great and fun tool for developing proficiency in binary calculations.”
Cisco (Marketing) App allows you to connect and collaborate with Cisco to get the latest news and promotional offers, find events and Cisco partners in your area, search for content, play our latest videos or podcasts, receive current security alerts, advisories and responses or find support.
iOS | Android
#6 Most Popular Cisco App
Cisco Well Magazine is an interactive magazine that offers in-depth information highlighting technology advances in healthcare through reports, relevant case studies, video and more.
Cisco VNI provides global, regional, and select country-level forecast projections and data based on Cisco’s Visual Networking Index (VNI) Forecasts. Cisco VNI Forecast data is updated annually and covers a five-year forecast period (currently 2012 –2017) focused on mobile and fixed IP network traffic growth, trends, and service adoption.
Technical Support app provides access to comprehensive Cisco technical support content, including support contract management information, leverage the communities for collaboration and share documents about configuring and troubleshooting Cisco products and solutions.
2012 Web Marketing Association Best Advocacy Mobile App award winner
2012 Forrester Groundswell B2B Mobile App award winner
iOS | Android
I think: you can’t go wrong with these 10. Try one or try them all. Or, you can check out all of the Cisco apps available.
Let me know which apps you like from the Cisco catalog.
Also feel free to shine a spotlight on little-known business, tech, news, and productivity apps you find especially helpful, interesting, or just plain cool (bonus points if they’re not well-known!).
In my previous blog I introduced the series with the idea that financial services firms are now being expected to operate and be “Open 24 Hours.” Underlying this is the transition from the physical business model to the digital business model. This principle can be built upon by exploring the factors that are driving this change and some of the challenges that need to be addressed.
The explosion of digital devices, mobile apps, Wi-Fi everywhere, cloud computing and broadband internet together, provides consumers with increasing ways to explore and shop online. With increased use, shopping and buying online is quickly becoming the normal approach, especially with younger consumers. In fact, a recent study found that 64 percent of generation Y pays half or more of their bills electronically.
Increasingly, consumers start their purchasing journey in the digital space – primarily on the internet. This initial step is usually preceded by a referral from a friend, colleague or family member based on a superior experience. Regardless, the trend for consumers especially in the retail industry is to shop online and purchase offline.
How is this manifesting for retail banks? Just look at the forecasts of usage patterns and changing transaction mix across banking channels. Recent industry surveys all confirm that the volume and mix of transactions is forecasted to change over the next five years. Specifically, the internet, through mobile channels, is increasing in usage. The branch channel is expected to flatten and in developed markets, expected to decrease. In addition, the nature and type of transactions traditionally conducted in the branch is shifting to digital channels, as more technology-enabled solutions are deployed. Read More »
As organizations mature, often they become silo’d into groups with similar charters but without a process to align their efforts. As a member of a team that is responsible for the overall strategy for of the company’s digital experience, this lack of alignment can cause inefficient resource allocation or worse yet, competing technology platforms. With speed of innovation in the digital space accelerating daily, the risk of misalignment increases exponentially.
In an effort to insure alignment across our organization, we recently led a cross organizational workshop to define and document our vision for what the digital presence of Cisco should become in the year 2017. We brought together over 45 subject matter experts, from over a dozen teams for a day and a half of interactive design thinking exercises. The exercises focused not on our internal processes, but on how our customers interact with our digital properties. The beauty of design thinking is that it breaks down personal bias in a team and focuses fanatically on the customer experience. By doing this, key themes were defined and agreed to across the teams.
We have all heard these key themes:
content is king
use of data to increase value to the customer
agility over complexity
We all had similar challenges and understood the need to align. Seems easy enough, right?In an organization as large as Cisco, collaboration is critical. In order to drive that collaboration and alignment across the many digital teams, we formed a structure that provided a forum for alignment while keeping governance over the vision that was defined.
We do this through:
commitment at the executive level
driving agreement of the vision thru a cross-functional steering committee
execution is driven through working groups aligned to specific aligned initiatives (such as analytics or partner experience)
The working groups (driving execution) are led by the organization closest to the effort, yet each has representation across several groups to insure alignment across all digital efforts. Each working group is then responsible to report progress to the executive level committees. We continue to build out and refine these processes as needed.
As the working groups have come back with their plans we have noticed the success of this effort was understanding that alignment is not the key issue, all the groups have similar requirements, expectations, KPI’s for success.
The true issue is a forum through which to drive the discussion in an agile fashion to align our digital vision. The expectation of failing fast and failing forward, understanding that the most exciting thing about the digital space is the pace of change and innovation. The journey is more rewarding than the destination, as the destination is always changing.
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »