digital

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In a Technology Vision 2014 report, consulting firm Accenture discussed major trends that drive a dramatic transformation for every business to enter a digital world....

5 min read

First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form...

5 min read

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...

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The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...

3 min read

In my last blog, I continued the discussion about the 24-hour bank and how banks must transition from the physical business model to the digital business model. As part...

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In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live  on Cisco.com, specifically from our home page. Well, we did it. For four days,...

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...

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It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me...

3 min read

How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people...