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Bridging the Gap Between Social and Digital Media

October 22, 2014 at 12:13 pm PST

I’ve come across many articles touting the differences between digital and social media. Here’s one, for example, that suggests the words have lost their meaning entirely. It raises some good questions. What does digital even mean, anyway? And isn’t all media basically social in nature? A great take on it comes from Cisco’s Vice President of Digital, Mark Yolton, who provides deeper insight into “What is Digital?”

As marketers, we must think beyond social media and consider how digital components like web, mobile and video can further enhance the user experience and boost the perception in such a way that ultimately leads to a purchase. That’s exactly what we’ve done at Cisco. We did it by aligning social, web, mobile and video capabilities under one organization so that we can offer customers, partners and influencers an integrated experience. Clearly, social media is a huge part of today’s digital journey.

mobile apps concept

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And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

January 15, 2013 at 2:30 pm PST

Layout 1Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well as other related materials.

I’m proud to announce to you that Cisco Systems’ entry titled “Cisco’s the Network” was recognized as the Grand Prize winner of the “Best Use of Digital/Social in a Communications Campaign” category. Read More »

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