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New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences.

Brands Make Winning Plays During Super Bowl XLIXCiscoTweet

The New England Patriots’ 28-24 victory over the Seattle Seahawks was the most watched TV show in U.S. history. The challenge for brands, which spent a record $4.5 million for a 30-second TV ad, was maximizing this investment on social media.

The answer? Lots of hashtags and real-time marketing.

McDonald’s, for example, used its “Lovin“-themed campaign in a TV commercial to promote new way for patrons to pay for their order – with an act of love.

The fast food giant also gave away every product advertised during the game, tweeting the offers out in real-time. The strategy worked — McDonald’s got 1.2 million retweets overall, and 25,000 new Twitter followers that day.


Brands Steal the Spotlight During GRAMMYs

The live TV event that is the GRAMMYs proved to be another potent venue for social media, with brands like MasterCard and Patron using Twitter to publish promoted tweets in real time in reaction to what was taking place during the show.

PatronTweet  MCTweet

Cisco Takes The Court During NBA All-Star Game

You can’t forget about one of the biggest basketball games of the year –NBA All-Star 2015. This week, the Cisco Corporate Social Responsibility team followed Deborah Huyler and Andrew Torres, two Cisco Networking Academy Dream Team students, as they set up wireless access points and provided network troubleshooting in advance of the NBA All-Star 2015. They have been sharing their stories from Madison Square Garden, the Barclays Center, and other event venues through journal entries, photo slideshows, and videos.


Learn more about Cisco’s involvement at the NBA All-Star game and follow the #NetAcadNBA hashtag on Twitter to see real-time updates from Deborah and Andrew’s NBA All-Star 2015 experiences.

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Bridging the Gap Between Social and Digital Media

I’ve come across many articles touting the differences between digital and social media. Here’s one, for example, that suggests the words have lost their meaning entirely. It raises some good questions. What does digital even mean, anyway? And isn’t all media basically social in nature? A great take on it comes from Cisco’s Vice President of Digital, Mark Yolton, who provides deeper insight into “What is Digital?”

As marketers, we must think beyond social media and consider how digital components like web, mobile and video can further enhance the user experience and boost the perception in such a way that ultimately leads to a purchase. That’s exactly what we’ve done at Cisco. We did it by aligning social, web, mobile and video capabilities under one organization so that we can offer customers, partners and influencers an integrated experience. Clearly, social media is a huge part of today’s digital journey.

mobile apps concept

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And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

Layout 1Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well as other related materials.

I’m proud to announce to you that Cisco Systems’ entry titled “Cisco’s the Network” was recognized as the Grand Prize winner of the “Best Use of Digital/Social in a Communications Campaign” category. Read More »

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