Video is making a huge splash this week at Cisco’s Collaboration Summit in Miami, Florida.
Analysts, Consultants and Cisco’s partner community are learning about how Enterprise Video is gaining a broader footprint, expanding from Video Communications, to also Video Content, the ability to capture, transform and share video to anyone, anywhere.
Attendees can see Enterprise Video in-person on the show floor through a variety of demos that showcase any-to-any video and how it is truly changing the Enterprise landscape as we know it today.
Earlier this year, Cisco was named the market leader in digital signage by Frost and Sullivan. With our broad customer base and large IT & AV partner ecosystem, this places Cisco in a unique position to have insight into emerging digital signage trends and customer needs. Digital signage is more than just a targeted advertising device; it becoming one of many video applications considered in enterprise video strategies and it’s an interactive communications tool to speed information across a large campus and increase collaboration within an organization.
For example, Northern Virginia Community College (NOVA) deployed Cisco Digital Signs as part of an emergency preparedness initiative. With over 100 Cisco Digital Signs across multiple campuses and sites, NOVA was able to respond quickly during a campus shooting: they used a customized front-end web interface, accessible from campus safety officials’ mobile devices, to display emergency content to all the screens. In just a few clicks, all screens instantly switched to the emergency messaging.
In the video below, I highlight some of the established signage trends that we are seeing across multiple industries, as well as new use cases for digital signage that continue to add value to customer deployments.
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Last week, Cisco Digital Media Systems (DMS) wrapped up another year at the world’s largest international trade show and conference dedicated to digital signage – the Digital Signage Expo 2011, held in Las Vegas. This year’s event came at an exciting time, just as Cisco was able to announce its 3000-customer milestone in digital signage and our market leadership in this bourgeoning industry after just four short years since joining the market in 2007.
For more insight from the show floor at DSE 2011, check out this video with DMS general manager Janice Litvinoff, outlining key highlights from the event and the unique digital signage applications on display this year at the Cisco booth.
In addition, we were thrilled to receive four Apex Awards, handed out by the Digital Signage Federation. Bringing in the gold award was …