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Not Your Mother’s Signage! DSE 2012 Recap

Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.

Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.

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Cisco Digital Signage at DSE 2012: The Power of Engagement

We are just days away from the world’s largest international trade show dedicated to digital signage, interactive technology, and Out-of-Home networks. The Digital Signage Expo (DSE) show is being held in Las Vegas from March 6th – 9th and with the rapid evolution of the digital signage market, I am very excited to attend this year’s show.

Come visit Cisco in booth 1011 and see first-hand the latest innovations from Cisco and its ecosystem partners. From video walls, to live streaming on a digital sign, to engaging interactivity see how Cisco Digital Signage Solutions bring new and innovative experiences to life. While you are at the booth, don’t forget to enter for a chance to win an iPhone 4S! Read More »

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Retail Lessons from Las Vegas Vacation Part 1 of 3 - Use of Video

Over the Christmas holidays I spent 5 days in Las Vegas visiting friends and ring in the new year in the city that never sleeps.  Over the years Las Vegas continues to transform itself to keep itself relevant from the original sin city and gambling capital to the modern convention/vacation destination.

I spent new year's eve with 320,000 visitors which is an impressive number by any standards, plus  I managed to do some shopping and visiting a few attractions between visiting friends.

I thought I'd share my observations on how Las Vegas continues to delight visitors in a series of blogs and what retailers can learn from it.

Today's I'd like to focus on the use of video technology for customers in Las Vegas

One of my stops is at the new Cosmopolitan casino and hotel and their use of video walls in the registration lobby

One of the first impression when you walk in is that it doesn't look like a video screen but backlit wall panels.  Only when the images start moving do you realize it is a video wall.  As you can see from the video Read More »

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