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Just how does ‘Content Find You’?

How do you find out about new TV shows,  movies, and bands and artists?

At the Bandwidth Conference (a digital music trade show), a few months back, we captured some conversations about ‘how content finds you’,  in this case, how you find new music.  Jac Holzman, the visionary founder of Elektra Records (read a Cisco blog post about Holzman and the 60th anniversary of the label here), was asked if it’s a bad thing that technology has lowered the cost of recording, thereby allowing hundreds of thousand more musically inclined people to make records. With so much new music being released, isn’t so much of it just mediocre music? For instance, going online to sift through hundreds of blogs, unknown artist sites, music discovery sites like the Hype Machine and recommendation services like Pandora -- is it worth all that time to find good new music? Holzman offers that record labels themselves, like Elektra (see the Cisco Eos powered site for the label here), are one of the best platforms to discover new quality music -- he explains ..

When it comes to discovering new music, what if you don’t have a favorite record label or radio station, to be your ‘first filter’ as Jac Holzman calls it?

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Professional Content Drives Web Traffic

Dan Scheinman Tweet

Dan Scheinman, our Cisco Media Solutions Group GM and SVP, above, tweeted about how powerful social networks need professional content.

During last year’s television season -- from the Fall of 2009 to the Spring close of 2010 -- I noticed a trend that supports this belief. It seems the more web content a TV network produces around their broadcast TV programs, the more traffic their sites generate. I also discovered TV ratings of the 4 major TV networks do not correlate to which network TV web sites (ABC.com, CBS.com, Fox.com and NBC.com) are the most popular. In fact, when it comes to ranking the traffic to TV web sites of the major networks, it seems the volume of online content matters more than the TV ratings. 

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