Jack Welch famously said, “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.”
Well we’re the big boy in the toddler room, and we’re passing around the germs. The market is the digital signage market — small and young, yes, but with enormous potential. As in more than $1.1 billion last year and growing at a 13.3% CAGR.
Frost and Sullivan recently published their highly-anticipated annual “Global Digital Signage Systems Market“, and it pegs Cisco at number one in the market with 14.2% of the market. And this excludes displays used for corporate communication applications. Here are a few more delectable tidbits:
Many consider Beijing 2008 as the first digital Olympics; I agree as it was the first Olympics after the launch of YouTube, Facebook and the iPhone. At a time Beijing was the most-watched Games in history, thanks to YouTube which generated 16.5 million views through IOC’s digital channel (International Olympic Committee).
In the past 4 years digital media has evolved significantly; that surely will make London 2012 take the digital sports experience to another level and make it the first mobile digital Olympics. Smartphones and tablets now outsell desktop and laptops. Today there are more than 800 million people on Facebook, 200 million on Twitter and 10 million on Foursquare (Source: Management Today) and more than 35 hours of video is uploaded every minute on YouTube (Source: Infographic: OneLily) , which makes YouTube the second most visited search engine after Google. Mobile, social media and Internet interaction have become essentials embedded into our daily behaviour and as such will play a vital role in London 2012’s success.
I looked back to my blog post on SXSW Interactive 2010. I wrote in 2010, SXSW Interactive attendance was up 40% from 2009. Well can imagine it’s up another 40% in 2011 -- I haven’t seen the latest statistics yet. Long lines dominated my first day attending panels at SXSW Interactive.
Also, the conference is much more spread out this year -- with interactive panels spread out in hotels and other venues across Austin. No matter how hard you try, it’s not easy to get to all the panels you want to see. When it come to media and entertainment -- SXSW Interactive has plenty of panels to offer about how digital and social media are changing experiences with content. The two trends I noticed right away for SXSW 2011 are:
1. Mobile applications seem to have the share of attention at interactive -- and many of them are focused on ‘getting together’ around interests -- nightlife events, food, photos, fashion.
2. Content creators are focused on extending their brands across digital platforms and in the real world -- this trend was highlighted by the term I kept hearing at the conference -- transmedia. You can follow the term on Twitter via the hash tag to learn more -- #transmedia.
While I was at the blogger lounge sucking up all the bandwidth I could get, Cisco colleague Jeff Marusak was out in the field taking notes. He attended some panels on how to mine social media for customer insights and we’ll share some takeaways from those panels in this post.
At the Web 2.0 Summit 2010, internet analyst Mary Meeker presented data, shown above. The chart she offered drives home an important point to media and entertainment companies -- 28% of our time spent with media in the US is on the internet -- so we expect our media brands to deliver online. And Nielsen also released data this summer showing 22% of the time people spend on the internet is with social media. In aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month. Therefore media companies must tailor and create engaging digital content to speak to the audiences who want to interact with content brands online and across social media sites. But what’s more important when trying to create appealing media experiences for socially engaged audiences who are spending 28% of their media time online: Is the technology experience more important than the content? Or is the content more important than the technology experience? Vivi Zigler, President of NBC Universal Digital Entertainment (bio link here), attempted to address this question at the Digital Media Conference West in San Francisco:
Vivi Zigler tells us in the clip that NBC Universal has to tailor and tweak existing technologies to the story lines of the NBC TV shows and to the shifting tastes of the online audiences to create engaging experiences. How does NBC Universal adapt technology to changing television story lines and still create an engaging and quality experiences? (continued ..) Read More »