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A Closer Look at Video in Healthcare

In honor of Cisco’s presence at HIMSS 2012 this week, we thought we’d take a closer look at video in healthcare and what one of our most innovative customers is up to.

Moffitt Cancer Center in Tampa, Florida is a great example of the many ways video can be used in healthcare. Moffitt has instilled the capture, transformation and sharing of video in its culture so that patients can “meet” many of the physicians, find answers for commonly asked questions, and even hear inspirational cancer survivor stories all on their Show and Share video portal.

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Awards Abound for WTAMU and CIO James Webb

West Texas A&M University was recently named in the U.S. News and World Report Top 20 for both Technology and Student Services, while WTAMU CIO James Webb was recently named to ComputerWorld’s 2012 Premier 100 IT Leaders list. This program will honor the top 100 IT and business leaders that have shown exceptional leadership and innovation in IT strategy and planning at a conference to be held in Phoenix, AZ in March 2012.

WTAMU has deployed multiple Cisco Enterprise Video technologies, including digital signage, physical security and media experience engine.

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The Power of Fresh Thinking about Video…

Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.

This fall, we embarked on a project with the San Jose State Gary J Sbona Honors program to take a look at the emerging enterprise video content category. Last week, the team gave us their readout.

Four students came to present: Hillary Anderson, Tamara Gardner, Sandra Kaminski and My Phung.

We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.

All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.

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Digital Media Suite

Cisco DMS

One of the demonstrations we showed at Automation Fair this week was the Cisco Digital Media Suite for Manufacturing. Cisco Digital Media Suite extends digital media to new applications for real-time and on-demand communications with flexible digital media creation, management, and publishing of content in various formats to multiple devices.

Here’s a quick video showing an overview of this solution and its benefits for manufacturers:

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