One of the challenges of a globally distributed event such as GSX is tapping into audience emotion and engaging attendees regardless of how they are experiencing the event.
To level set, the GSX format is a unique hybrid experience. Some of the key format challenges of the event are:
- Distributed over four days with three waves (one wave per region)
- In 88 locations and 400+ Cisco conference rooms
- 75% of the audience attending via remote viewing locations (i.e. watching a projection of the live broadcast)
- 20% of the audience attending virtually (i.e. via their desktop)
- 5% of the audience in main broadcast locations (i.e. watching live speakers on stages in one of the four broadcast hubs)
As mentioned, every year we just scratch the surface on the possibilities of the GSX format, and each year we work to fine tune the experience. This year, a variety of tactics were deployed to tackle the opportunities our audience was looking for. They wanted peer networking, the ability to recognize team contributions, inspirational content, and insight into the larger, global audience conversation and activities.
In this post I will talk about the specific tactics deployed during GSX FY13 (calendar 2012) to listen to the audience and leverage the vast amounts of data coming in from the event to showcase real time what the audience was talking about and doing. Let’s dive into the examples… Read More »