For that last few years, Cisco has been watching the impact of the Internet on transforming the retail industry. As more people, processes and things are connecting to the Internet, retailers can capture more data to better predict when and where consumers will want to buy and capture more revenues.
Today, Cisco released Internet of Everything research that equates to $81 billion globally in 2013. But this represents only 45% of the opportunity that could be gained by the Internet of Everything. Retailers could have realized an additional $99 billion this year if they were more connected across their operations. The good news is that retail IT executives are confident that can capture this value. On average, retail IT executives rated their ability to capture Internet of Everything at 7.2, on a scale of 1 to 10.
I happened to pause last week at a pile of newspapers in my father’s house in Atlanta.
The reason: A feature article about Cisco on the front page of the March 25th business section of the Journal-Constitution.
The article was interesting. But best of all, it jumped from the front page to the inside pages of the section… which is why, on page D2, I stumbled across one of the best, common sense advisory articles on retail technology I’ve read in a long time.
Cisco has often touted our vision of delivering any video to any device, any where. Today, we are continuing that vision by extending enhanced collaboration capabilities to any digital sign or video endpoint. Cisco is introducing new products as part of Cisco Interactive Services, to transform any digital sign into a highly interactive display by delivering targeted, customized rich media content such as video, collaboration applications and Web pages and Web applications.
With these new innovations, you can now walk up to a touchscreen digital sign, browse through a variety of content to find the information you need that is most relevant to you, and access a remote expert to talk live if you have questions or need additional help. Today’s announcement is part of a larger evolution in the digital signage market, as digital signs move from just static displays to more dynamic video endpoints that become a medium for two-way communication. Customers across the world, in verticals such as retail and transportation, are now able to leverage these capabilities to create a more personal experience for their users and provide easy access to more information.
Interested in learning more? Head on over to our Video blog to see a video by the Director of Marketing for Cisco’s Enterprise Video Solutions, Erica Schroeder, and find out more details about today’s announcement and new digital signage customers.