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What We Can Learn from South Korea

I recently returned from Seoul, South Korea, where I gave the keynote address at the 2012 KISDI International Conference. My talk, “The Next Generation of the Internet—Revolutionizing the Way We Work, Live, Play, and Learn,” focused on the key trends shaping the next generation of the Internet and the implications for players in the ITC industry and government policy/regulation. However, based on what I observed in Seoul, much of the future has already arrived in South Korea.

Besides the ultra-modern skyscrapers of Seoul, South Korea has the highest domestic penetration rate of Read More »

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5 Predictions for the Future of Wi-Fi and Mobile

Wi-Fi has truly come of age as a viable means to connect mobile devices to the Internet. The past four blogs in this series have highlighted some of the key findings of a recent survey of U.S. mobile users by Cisco’s Internet Business Solutions Group (IBSG). Our survey uncovered some startling revelations about what consumers are doing on their mobile devices, how and where they are using them, and how they are connecting them to the Internet.

The majority of devices are now Wi-Fi-enabled, and the fastest-growing category is “nomadic” devices such as tablets and eReaders. We now need to speak of the “mobile home,” as the home is by far the most popular location for consumers to use their mobile devices. Surprisingly, Wi-Fi is the network connection of choice for most consumers for all of their devices, but they would like to see Wi-Fi more seamlessly integrated with mobile networks. When they are not at home, mobile users are increasingly expecting public hotspots to provide Wi-Fi connectivity to these devices. While service providers are beginning to realize that they need to deploy Wi-Fi networks, our research clearly shows that there are viable monetization opportunities in mobile data off-load, customer retention, and new and innovative business models.

While it is never easy to foresee the future, here are five predictions for key changes in the mobile industry over the next two years as an outcome of the Cisco IBSG research: Read More »

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There’s Money in Wi-Fi

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. As my previous blogs discussed, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Service providers (SPs) now realize Wi-Fi must be an important part of their strategy to manage growing data loads on their networks and meet increased customer expectations. While operators are learning to accept the role of Wi-Fi, they still struggle with ways to turn a “cost of doing business” into profitable business models. The Cisco Internet Business Solutions Group (IBSG) has consulted with leading SPs from around the world about new, innovative Wi-Fi business models that can provide a reasonable return on investment (ROI), as outlined in our paper, “Profiting From the Rise of Wi-Fi.”

To learn more about what consumers are doing with their mobile devices, and to test their response to the new Wi-Fi business models, Cisco IBSG recently conducted a survey of U.S. mobile users. Following are our top three findings related to monetization of Wi-Fi: Read More »

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Passpoint Delivers a New Level of Wi-Fi Usability

The rise of new Wi-Fi-enabled mobile devices and the growing ubiquity of Wi-Fi access points in most countries has been astounding.  Recent mobile consumer research by the Cisco Internet Business Solutions Group (IBSG) clearly demonstrates that most mobile devices are now Wi-Fi-enabled, and that approximately 70 to 80 percent of the time that consumers use these devices, they are potentially within range of a Wi-Fi access point. In fact, the research shows that one-third of the time, smartphone users are choosing Wi-Fi—rather than their mobile cellular network—to connect to the Internet. We expect that within the next two years, the number of Wi-Fi connections will reach parity with mobile cellular network connections. Wi-Fi has truly become a part of the mobile equation as consumers increasingly look to it to connect to rich mobile media experiences and to power their new, essential nomadic devices, such as tablets and eReaders.

While Wi-Fi is truly becoming a viable and essential complement to mobile, the user experience is certainly not without its challenges. Who hasn’t experienced the frustration of having to log on to a splash page and enter a complex passcode to gain Wi-Fi access at a public hotspot. And you have to repeat this complicated process every time you return for your morning cappuccino. The Cisco IBSG research clearly demonstrates that people also want seamless integration among Wi-Fi hotspots, and increasingly between mobile cellular and Wi-Fi networks.

The recent launch of the Wi-Fi CERTIFIED Passpoint program by the Wi-Fi Alliance (WFA) offers to make this integration a reality. This industrywide, interoperable platform, supported across a range of networks and devices, will revolutionize the Wi-Fi user experience and become a key enabler of seamless data offload from mobile networks to public hotspots.

Here are the key Passpoint features planned for mid-2012: Read More »

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Wi-Fi Goes Public

It seems that everywhere you go these days, the little Wi-Fi icon on your mobile device lights up to show that an access point is nearby. In fact, The Wireless Broadband Alliance predicts that the number of public Wi-Fi hotspots globally will grow more than fourfold, to 5.8 million, by 2015. This increasing availability of public hotspots is creating a new “nomadic” network to rival traditional mobile networks and support new mobile devices and their owners’ lifestyles (see blog posting “A New Type of Mobility”). Consumers now expect to have Wi-Fi access when they are sipping a latte in their favorite coffee shop, watching their team score the winning touchdown at the local stadium, or even when they are waiting in line to pay for their groceries.

To learn more about what consumers are doing with their mobile devices, and how and where they are using them, the Cisco Internet Business Solutions Group (IBSG) recently conducted a survey of U.S. mobile users. Following are our top three findings related to the use of public Wi-Fi: Read More »

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