Ahead of Cisco’s upcoming Desktop Virtualization announcement, we are conducting a series of interviews with members of our desktop virtualization product teams so get their insights into desktop virtualization from industry, customer and Cisco perspectives. In this blog, we interview Jeff Platon, Senior Director of Strategy and Operations for the desktop virtualization engineering product teams at Cisco. Jeff describes Cisco’s desktop virtualization solution, Cisco Virtualization Experience Infrastructure (VXI), and explains what prompted Cisco to build it.
In my role as Cisco’s Director of Product Management for Desktop Virtualization, I am in constant communication with industry analysts and customers. In the video below, I share insights I’ve learned from these conversations and answer two questions:
1) What are key trends are we seeing in the industry around desktop virtualization and why is this important to collaboration?
2) Where are we in the journey to providing a rich collaborative experience in an enterprise-class virtualized desktop environment to customers today?
I just arrived home from a couple of days visiting customers in Asia and I was a little surprised by all the attention around Cisco’s increased competitive posture. It seems some people are surprised Cisco is calling out its smaller networking competitor by name, although I’ve heard few mentions of their Wall Street Journal cartoon advertisements ridiculing Cisco a while back. I guess that didn’t count.
What matters most to customers is whether their networking partner is ready right now to help them adapt to, and benefit from, the massive network-centric changes that are transforming their businesses and their customers’ businesses.
My recent trip to Asia provided some great examples of exactly what I’m talking about:
First, Mobility is red hot. Tablet growth is exploding as the shift from the PC to new consumer based devices accelerates. With our service provider customers, the new Mobile Packet Core is THE number one conversation. The Cisco ASR 5000, combined with our CRS-1 and CRS-3, is the most innovative technology available to handle this explosion of mobile data and develop new services to help service providers monetize mobile content.
Twenty of the world’s top twenty five mobile operators are already deploying the Cisco ASR 5000 and this number is only going to increase. We also hear growing interest in Asia for SP Wi-Fi as an alternate method to address the escalating requirements for mobile bandwidth and data services. For sure, there’s a lot of competition for the mobile packet core and SP Wi-Fi, but our smaller competitor from Sunnyvale just doesn’t seem to be relevant in these conversations.
I recently had the opportunity to visit with Bill Bransford. Bill is with Shaw Bransford & Roth P.C., a law firm in the DC area, and is also the host of FED TALK, a radio show that is taped live every other Friday at 11:00 a.m. I was one of the two guests on this past week, along with Tim Simon, to discuss technology in the federal government. Topics included Cloud Computing, Cybersecurity, Mobility and Telework, and the ever famous Bring Your Own Device to work discussion. Read More »
A group of Australian systems integrators did a great write-up on Aug 3:
Having been a former member of the executive team at RingCube prior to re-joining Cisco’s desktop virtualization group, I’m pleased to see Citrix get aggressive about tackling this problem. And the overarching problem has been that corporate PCs have evolved to become more cumbersome, less productive and less “personal” to work on in recent years.
Now you might ask – is it really important that “Personal Computers (PCs)” remain “Personal”? Well, actually it turns out even in a corporate setting, it makes a huge difference. IT departments can dictate to some degree what employees can and can not use for business but each day we see an explosion of more usage on more personalized devices. As knowledge professionals, these devices often operate as an extension of who we are, what we say, and what we do.