When I think of why technology solution providers should attend Microsoft’s WPC, I decided to pay homage to one of Steve Ballmer’s mantras with my blog title.
Last year, at Microsoft’s WPC in Toronto, I was approached by KEMP Technologies (a Microsoft Gold Certified Partner). They gave me an elevator pitch on their products and explained they were interested in partnering with Cisco. Their load balancing solutions sounded interesting and anything that might sell more UCS servers sounded like a win win to me. After all, Cisco didn’t become the #2 blade server vendor worldwide1 by itself. I told them I would try and find the right contact for them.
A few emails on my part and a lot of hard work by the Cisco and KEMP teams, a year later KEMP is now IVT Certified for UCS. While not an exclusive relationship, we can now offer our customers another excellent choice.
Stop by the Cisco booth (#1401) and talk with the datacenter team or KEMP’s booth (#1725). You never know what might come of it.
1. Source: IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013
Tags: Cisco, CiscoWPC, Conference, datacenter, Kemp, load balancer, Microsoft, Microsoft WPC, partners, relationships, UCS, WPC, WPC2013
Next week, Microsoft will be hosting over 16,000 attendees from over 160 countries at their Worldwide Partner Conference in Houston, Texas. Cisco is again a proud sponsor of this event and complete details about our participation are available on Cisco.com.
Stop by booth #1401 where Cisco will be demonstrating:
In addition to demonstrating the products and solutions that have catapulted Cisco to the #2 blade server vendor worldwide1, Rex Backman will be speaking on “Leveraging Cisco Datacenter Assets to Drive Private Cloud Revenue” Wednesday (4:00 – 5:00 PM, Hilton America Grand Ballroom D).
Both the Nexus 1000V and FlexPod won Best of TechEd 2013 awards. This was the third year in a row for a Cisco product to be so honored.
We’re looking forward to seeing you at WPC. Join the conversation on social media using the hashtag #CiscoWPC. If you won’t be able to join us and would like to learn more about how Cisco is changing the economics of the datacenter, I would encourage you to review this presentation on SlideShare or my previous series of blog posts, Yes, Cisco UCS servers are that good. Or visit the Microsoft Cisco UCS portal.
- Source: IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013
Tags: 1000V, B-Series, blade, C-Series, Cisco, datacenter, Exchange, FlexPod, Microsoft, N1KV, nexus, partner, PowerShell, PowerTool, rack, server, SQL, UCS, UCS Manager
Witnessing the advent and momentum of Open Source into the broader enterprise, and “the mainstream” Data Center, has been incredible. Many will look back and recall a time when Open Source was met first with a look of confusion, and following not too far behind, a reaction of fear. With that, consider how far we’ve evolved.
Taking a snapshot over the past few months, I reflect on some of the highlights from a Data Center and Cisco UCS perspective.
The Open Source Business Conference held not too long ago, centered the conversation around previously uncommon mates. “Open Source” and “Business” used in the same sentence once stirred some emotion, though not today. The notion now fuels curiosity and enablement, and both were alive and well in San Francisco with OSBC. Leaders in the space, spanning established household Data Center vendors were well represented in breakout sessions and thought provoking topics on the show floor, alongside the “up and coming” vendors in Open Source. Linux granddaddies Red Hat and SUSE also offered the Enterprise Linux perspective, with Red Hat CEO Jim Whitehurst taking the stage on the conference’s opening morning. Whitehurst acknowledged the event’s commendable 10th anniversary, and touted the innovation and collaborative successes of Open Source, while reflecting on Red Hat’s significance and market leadership. SUSE kept the Enterprise Linux subject current, presenting SUSE’s role in Big Data workloads, where attendees may have pondered “What would Big Data look like, and be today, without the success and progress of the Open Source movement?”
An “open cloud” panel featuring several notable figures in Open Source leadership for cloud infrastructure, including Marten Mickos of Eucalyptus Systems and Joshua McKenty of Piston Cloud, shared insight on how today’s generation of Open Source leaders are shaping the future of cloud software stacks, infrastructure, and API (read: interoperability). This proved to be a fascinating discussion on project governance, expectations of Open Source, and how customers leverage Open Source to deliver the applications of tomorrow.
Open Source @Cisco
Cisco Open Source Days provide an opportunity to share, learn and grow. Cisco engineers and product teams descend on the San Jose campus packed with an agenda to share knowledge and best practices, new developments in the community, exchange ideas and share successes, and inspire new ways of delivering software and products. This year featured a cornucopia of topics that would make any card-carrying Open Source geek blush. Typically there are multiple tracks and this year included Big Data and Analytics, Cloud, Internet of Everything and a few select topics in the Networking and Data Center interest areas. Cisco teams have an incredible opportunity to learn and collaborate, which ultimately benefit the Open Source community and our customers. Attendees enjoyed thought provoking and engaging presentations, including appearances by Chris Wright from Red Hat, and Troy Toman from Rackspace within the Cloud track, as well, our very own OpenStack leaders within Cisco. Overall there were great takeaways on collaboration and innovation, project participation and furthering common goals through upstream contribution, and solving market problems through emphasis on differentiation rather than upstream code nomination. Another memorable moment, I personally enjoyed Chris Wright’s comical reference to the IFC television comedy, “Portlandia”, referring to the popularity of API’s with “Put an API on it”.
Open Source in the Cisco UCS powered Data Center
One of the most exciting aspects in my role revolves around connecting Open Source innovations with Cisco’s UCS x86 based platforms. Software and API enable many integration use cases most people are not used to expect from server and infrastructure platforms. “Software Defined” is used quite liberally these days, with ” Software Defined __Fill_In_The_Blank__ ” found where it probably shouldn’t be. I digress, Open Source is at the core of these “Software Defined” possibilities, enabling vendor agnostic API structures and interfaces as an alternative to traditionally proprietary closed-configuration products.
The conversation with customers today is less “Oh, Cisco makes servers?” and more about, “Help me learn more about your software integration capability in my Data Center infrastructure.” Once customers deploy UCS, they quickly realize the efficiencies and power derived by the Cisco UCS Service Profile, and the level of control and manageability not available with other solutions. For Data Center management requiring a view into their systems’ availability, the UCS XML API provides that ability, where the customer’s software may retrieve, configure and automate infrastructure that previously required manual intervention. We truly feel this enables a unique “Software Defined Infrastructure” way of managing applications, availability and user workloads through software, previously not seen without custom hardware and software integration.
It’s an exciting time for Open Source, and for computing platforms like Cisco UCS which provide an open and extensible ability to deliver on business demands of tomorrow. Exciting times are definitely ahead as customers increasingly adopt Open Source, its flexibility, advances, and innovations, into the broader enterprise and mainstream computing spaces.
How far have we come? Further reading: “From subversive to mainstream: Looking back on 18 years with Linux“
Tags: Cisco UCS, data center, datacenter, Enterprise, Linux, OpenStack, XML API
By Biren Mehta, Senior Marketing Manager, SP Marketing in Routing and Switching, Cisco
Today’s business is more distributed and mobile than ever. Whether companies are building new data centers, redistributing existing servers, or outsourcing IT functions to public, private, and hybrid cloud delivery models, the network is at the center and a key control point for cost-effective cloud services delivery model.
Cloud computing is the most network-centric compute paradigm to date. A successful cloud service offering will depend on a network foundation that’s elastic, agile, and compute workload optimized enabling organizations to transition IT assets to the cloud securely, and cost effectively. Read More »
Tags: cloud, datacenter, Open Network Environment, Service Provider
Today, Cisco released its first update to the Cisco Global Cloud Index (GCI), covering the 2011 to 2016 forecast period. This annual report is our ongoing effort to predict the growth of global and regional data center and cloud-based IP traffic as well as analysis of the trends associated with data center virtualization and cloud computing. Here are just a few of the key projections in this year’s report:
Global data center traffic
- Global data center IP traffic will increase nearly four-fold over the next 5 years (reaching 6.6 zettabytes by the end of 2016). Overall, data center IP traffic will grow at a compound annual growth rate (CAGR) of 31 percent from 2011 to 2016.
Data center virtualization and cloud computing transition
- By 2016, nearly two-thirds of all data center workloads will be processed in the cloud (as opposed to less virtualized traditional IT servers). In 2011, 30 percent of workloads were processed in the cloud, with 70 percent being handled in a traditional data center.
Global cloud traffic
- Global cloud IP traffic will increase six-fold over the next 5 years (reaching 4.3 zettabytes by the end of 2016). Overall, cloud IP traffic will grow at a 44% CAGR from 2011 -- 2016.
- Global cloud IP traffic will account for nearly two-thirds of total data center traffic by 2016.
And this year, we’ve added more forecast granularity—projecting cloud traffic (and other metrics) for all six global regions: Read More »
Tags: cloud, cloud network, data center, datacenter, global cloud index, Service Provider, visual networking index, vni