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The Internet of Everything’s Impact on Hospitality

When a person is considered tech-savvy and “always-connected” in their day-to-day life, these expectations don’t change when they stay in a hotel. In fact, this new “connected hotel guest” actually expects the same mobile experience at hotels that they receive at home or work.  Hoteliers across the world are constantly trying to find ways to meet the increasing needs of the mobile-connected guest. Previously, hotel Wi-Fi was used primarily for guests and staff connectivity, but now, it’s becoming much more than that because of these guests’ needs. Read More »

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Cisco CMX Enables the Future of ‘Digital Malls’ at the DIGIWORLD Summit 2013

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Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.

The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »

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Three Flavors of CMX Analytics: Onsite, Online & Social

Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding.  Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?

At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.

iStock retailWouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base?  Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?

Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information.  In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data.  Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in.  These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »

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A Chapter from My Unwritten Book: Social Media Planning (Part 2)

September 24, 2013 at 10:01 am PST

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:   Read More »

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Enhancing the MSE User Experience: Backup & Restore, Menu-based Device Setup

Following the last MSE blog on CleanAir, today I wish to explain how we prioritize the Mobility Service Engine’s user experience.

Listening to customers and implementing changes/features based on customer feedback has been a great strength of Cisco products. We from the Mobility Services Engine team strongly believe in this principle and make sure that we reach out to each and every customer who has provided a feedback on Cisco MSE and take their experience with MSE into consideration when designing future features and enhancements.

After analyzing the feedback we received during the MSE 7.4 release, I am pleased to announce that we have decided to implement the following two features as part of series of enhancements that we believe will improve the customer’s user experience with MSE.

Convenient Backup and Restore

Until the 7.4 release, MSE users had limited options in backing up their MSE data. The only supported option was to use the NCS FTP server as the destination for MSE data backups. Due to the limited disk capacity on NCS, as well as sharing of the disk space with other network elements, disk space limitations prevented MSE users from regularly backing up their data. If you are one of those users who always wished you could regularly backup MSE data without running into NCS disk space limitation, or if you wish you could back up your MSE data to non-NCS devices, we have some good news for you.

In the latest MSE 7.5 release, we have added the option to backup and restore your MSE data on remote FTP servers, provided there is connectivity between the MSE and the FTP server.  Similar to NCS Backups, MSE data can be backed up to configured repositories (internal or external FTP servers).  Love the command shell? We will also be coming up with CLI to backup MSE data. You can now start MSE backup using just a single command.

msecsat1 Read More »

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