“In 2016, over 1.3 Zettabytes of data will travel across Internet protocol (IP) networks. That’s over 10 times the traffic generated in 2008 and more than all the IP traffic that traversed global networks from 1984 to 2012 combined (1.2 Zettabytes).”
This estimate is from the latest Visual Networking Index (VNI) released today by Cisco which forecasts IP network traffic patterns from 2011 to 2016. The annual VNI rolling five year forecast has become a trusted industry barometer for how rapidly the use of global IP networks is expanding.
After several days at SAPPHIRE 2012 in Orlando, Florida , where I got to attend amongst many other activities an interesting dialog between EMC Doc d’Errico and Cisco VP Server Access and Virtualization BU Satinder Sethi (stay tuned video coming very soon) , I am back on the show floor this time in Las Vegas for EMC World.
In case you still don’t know (really?) , Cisco and EMC have a very close partnership on many fronts , as one of our very active blogger and speaker Jay Metz was highlighting yesterday in carrying proudly this nice Infographics.
Obviously one of the main topic on the booth was Cisco UCS , whether as a stand alone platform, or integrated in a stack like Vblock, the solution provided jointly by Cisco , EMC and VMware under the brand VCE (check VCE Tom Chatham blog on EANTC Cloud Mega Test )
Recently Cisco and EMC deepened this partnership
“Cisco and EMC have a long history of partnering together for the benefit of our mutual customers, from storage solutions to the original Vblock to VSPEX. For those of you who missed the announcement, VSPEX is a reference design program to help guide customers as they build out their next generation of infrastructure. With our own success with the Cisco Validated Design program, we know this is an effective tool for customers as they look for trusted resources to guide infrastructure investment decisions. “wrote Omar Sultan in his blog “VSPEX: our Continuing Exploits with EMC”
So we invited today on the booth EMC Director and blogger Brian Gracely , our friend, blogger and reseller from Varrow Jason Nash and Cisco Virtualization Architect Ron Valente to share with us the excitement of this first day .
In this short video, our 3 experts talk about “easy to use and manage “. Interesting enough, I was also attending yesterday a Webex session about Cisco.com users based on a very large panel of Cisco customers . According to this survey, one of the major interests for our customers to visit high tech website such as Cisco, is to find information about how the systems are ”easy to use, configure, and manage”.
If you are in Las Vegas today, I’d like to make some suggestions for this second day at EMC World
Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.
For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.
By Roland Klemann, Director of Service Provider Practice, Western Europe, Internet Business Solutions Group
Although the coaxial cable may have been born in 1929, predictions of its death have been greatly exaggerated.
While traditional models for consuming television are indeed under siege—from time-shift TV, over-the-top video, and an ever-expanding array of new devices—cable remains highly relevant, even in an age of exploding data traffic. In fact, with savvy deployment of Wi-Fi services, cable providers can seize an opportunity—not in spite of the mobile data deluge, but because of it.
After all, that sleek new iPad—introduced last week while I was attending the Cable Congress in Brussels—boasts dazzling video resolution. But for network operators, it only adds to a growing problem. They are already reeling under the burden of a massive upsurge in traffic, from tablets and IP-enabled devices of all kinds. What’s worse, they are still at the low end of an ongoing mobile data explosion. Cisco’s Virtual Networking Index predicts an eighteen-fold increase in mobile traffic from 2011 to 2016.
As a result, two things are breaking down: 1) the physical capacity of the networks, and 2) their economics. Theoretically, mobile carriers can build enough macro cells to carry all the traffic in the world, but in reality, that gets prohibitively expensive—fast. No wonder some are feeling an encroaching sense of doom.
Only a few years ago, the challenges facing mobile providers seemed well within the realm of their traditional expertise. Their vast and complex infrastructures, built around towers, antennas, core networks, and the like, focused on providing the bandwidth and signal quality necessary for providing clear voice signals. Early mobile Internet applications were limited to services like weather, news, and stock quotes. As video entered the picture, it was mostly limited to a quick, manageable snack here and there on YouTube. After all, on a tiny, phone-sized screen, the prospects for a sumptuous two-hour movie feast were limited.
The situation, however, is being radically transformed. And at this years’ Mobile World Congress, which I attended last week in Barcelona, a clear focus was on a prime disruptor: the tablet and vast, media-rich applications. For with the sudden and phenomenal growth of the iPad—along with its Android-based counterparts—end users who had been limited to quick bites on YouTube are ready to indulge in long-form video buffets, anytime and anywhere. And while those game-changing tablets don’t quite provide an IMAX experience, their larger screens nevertheless offer the perfect mix of visual quality, mobility, and convenience.
For mobile service carriers, however, this has created a certain amount of havoc. Read More »