Marketing is transforming. We’re aligning closer to sales, owning more of the revenue pipeline and being held more accountable. To be a successful marketer we need understand our customers’ and potential customers’ needs and behaviors so that we can respond effectively with appropriate messages about our products and services. CRM systems allow us to do this. The data housed inside a CRM system can help close sales faster, retain customers, find new customers, and offer superior customer service – all things that ultimately increase revenue. So why is it that less than 50% of executives are fully satisfied with the business benefits of CRM? How can we ensure that at least for marketing that we are maximizing the investment in our CRM tools and leveraging them to drive the right kind of engagement with customers and prospects?
Have you ever wondered how Cisco IT overcomes the challenges of deploying products and technologies in a large-scale, global enterprise – the same challenges that your customers face everyday? Or how Cisco IT is transforming into a sharply competitive, services-centric organization? Cisco on Cisco: Inside Cisco IT shares our journey and lessons learned on these and many other fronts.
We’ve just redesigned our website from the ground up to make it easier and faster to find Cisco IT content relevant to you and your customers. Head over to the Cisco on Cisco website to benefit from our IT Success Stories that include case studies, best practices, videos, and interactive content.
The new site focuses on content that YOU are looking for:
- How does Cisco build a highly secure network that connects anyone, anywhere, on any device, at any time? Check out our Borderless Networks page.
- How does Cisco enable collaboration, boosting productivity and enhancing myriad business processes? Visit our Collaboration page.
- Want to know more about the cloud, virtualization, service-oriented infrastructure, and unified computing? Our Data Center page can help.
- How does Cisco IT achieve greater workplace efficiencies and help solve business process problems? Learn more on our Business of IT page.
- Click on our Events page to see when and where you can engage with the Cisco on Cisco team at industry events.
Take a look Inside Cisco IT today at http://www.cisco.com/go/ciscoit.
The New York Times’ Nicole Perlroth filed an alarming account of government and corporate network vulnerabilities that comes across like a briefing dossier read by James Bond aboard a Heathrow-Beijing flight. But it does the good work of putting a critical technology issue before a broad audience.
“Traveling Light in a Time of Digital Thievery” (NYT, Feb. 10) details extraordinary counter-espionage precautions taken in China by prudent travelers and their organizations. Many now leave their usual notebooks, smartphones and tablets safe at home. Some say a device taken into China is never again permitted to touch their corporate network.
Over the past several years, Cisco introduced and has regularly updated and expanded its well-received Visual Networking Index (VNI), which projects IP traffic trends based upon independent analyst forecasts, mobile data usage surveys from operators and other primary research.
As part of its VNI initiative, Cisco also developed the Global Mobile Data Traffic Forecast, and the most recent update has just been issued.
The updated forecast includes findings such as:
- By 2016, global mobile data traffic will reach 10.8 exabytes per month (or 130 exabytes annually). Global mobile data traffic will increase 18X from 2011 -- 2016 (78% CAGR from 2011 -- 2016). The 130 exabytes is 4.5 times more than all IP traffic (fixed and mobile) generated in 2005 (29 exabytes).
- Based on Cisco VNI research, global mobile data traffic increased 133% from calendar year-end 2010 to calendar year-end 2011 (CY2011 = 597 petabytes per month or nearly 149 million DVDs per month).
- In 2011, global mobile data traffic grew 3.4 times faster than global fixed broadband data traffic. From 2011 to 2016, global mobile data traffic will grow 3 times faster than global fixed broadband data traffic.
Other pertinent points include:
- In spite of uncertain economic conditions in many parts of the world, the demand for mobile services and content has in fact grown in every global region.
- An increased amount of mobile traffic being offloaded to fixed networks, and the implementation of tiered mobile service pricing and data caps have not had a significant dampening effect on global mobile data traffic growth (the top 1% has been throttled to some degree).
- In 2011, global mobile data traffic more than doubled (2.3X growth) for the fourth year in a row.
Following are links to relevant documents and information:
- Cisco VNI Global Mobile Data Forecast and Methodology, 2010 – 2016
- White Paper: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
We welcome your questions . . . for greater detail, email email@example.com.
It’s that time of year again. The annual RSA security show brings together all the major security vendors under one roof for a week of training, announcements, and vendors hawking their latest wares. This year we can expect the usual cadre of legacy security vendors with their stand-alone, siloed products pretending that they now support clouds and mobile workers and BYOD. Booth babes, jugglers, magicians, and flashy giveaways will fill the exhibit halls while vendors play shell games with the security of customers, all adding a cacophony of noise to an already confusing situation.
Amidst all the hoopla and fanfare, however, Cisco Systems, the largest security vendor in the world, will be there with perhaps the only reasonable strategy for securing the networks organizations are creating today.