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#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry

hitec14.1HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.

CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.

Cisco CMX @ HITEC

Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.

The following screen shots show some examples of the analytics in action at the show.

This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.

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No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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The Cloud Delivers a Better Experience for the Connected Athlete through the Internet of Everything

In the world of sports, becoming the fiercest competitor possible is the name of the game.

Today, the intersection of cloud technology and smart sports equipment is helping athletes and para-athletes perform at a world-class level. As a techie, you might admire the new shock absorbers built for downhill skis so paraplegics can hurl down a mountain at 70mph. Or how can you not marvel at the development of the prosthetic retina that can help blind athletes perform the sports they love?

Another amazing advancement is highlighted in Rick Smolan’s book, The Human Face of Big Data. Sheila Nirenberg, an associate professor at Weill Cornell Medical College, developed a way to enable patients with macular degeneration to see again. Awesome!  As stated in the book:

 “Using an array of high-speed, parallel processing computers, Nirenberg and her team embedded custom software in microprocessors and cameras that will be built into eyeglasses…images captured by the cameras will be translated into code in the form of thousands of pulsing lights, which can be recognized by the brain.”

It won’t be long before today’s visually impaired athletes can use this technology to compete at the highest level. And more than ever, this technology will rely on data that flows quickly and in real-time.

This is where cloud computing plays a key role -- allowing data to be easily accessed and stored, so that mobile devices and the peripherals of tomorrow (connected eyeglasses, etc.) can provide new experiences to athletes. These devices will be able to transmit data, communicate to each other (M2M) and relay to the user (M2P) vital information needed for the athlete.

Advancements in medical technology and cloud computing are giving us a new perspective on life

Advancements in medical technology and cloud computing are giving us a new perspective on life

For example, a partially blind, or fully blind cross-country skier may one day have the capabilities through the Internet of Everything (IoE) to communicate through M2P technology while on the course. What will this mean?  Sensors indicating course characteristics (downhill, uphill, turns, starting line/finish line, timing, etc.) will be able to communicate and relay the information in real-time to the skier. These types of mobile-enabled experiences are powered through cloud infrastructure and applications.

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